A Basic DIY SEO Audit Checklist

When it comes to SEO we recommend working with companies like Fuel Your Photos to assist in enhancing the search presence of your photography website.

But for those who cannot yet afford a detailed SEO audit or outsourced SEO help of any kind, here is a simple checklist which you can do yourself.

  • Domain is indexable
  • Permalinks are search engine friendly
  • Keywords are in URLs
  • Keywords are in the beginning of Title Tags/Page Names and no more than 70 characters
  • Keywords are in the beginning of Meta Descriptions and no more than 156 character
  • H1 Tags are set for Page/Post titles and there is only one on each Page/Post
  • Keywords are in Alt Text, but used naturally
  • Image file names include the keyword
  • A search engine friendly XML Site Map is viewable
  • Your keyword is bold once in optimized content
  • The keyword density for your keyword is acceptable and not stuffed
  • You are linking internally (to other pages/posts on your site)
  • Your physical address or city/state and country if necessary is in the footer of every page or once on your contact page
  • A Google Map of your physical address is on your contact page
  • Your keyword is used in an H2 tag on each page/post
  • All content is unique to your website
  • All text content is as close to 300 words or more than 300 words per Page/Post
  • The keyword is in the beginning of the first paragraph of the Page/Post

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