While setting up your Imagely Pro you will need to set up some options under Imagely > eCommerce. That page has a navigation sidebar down the left-hand side:
General Info | Orders | Proofing | Pricelists | Coupons | Other Options
The General Info tab is the guided setup, headed “E-commerce Store Setup”. Two progress cards sit in that same sidebar, below the navigation links: “Ecommerce Setup – n/4 steps completed – Complete Now” and “Automated Print Fulfillment – n/1 steps completed – Complete Now“, together with an overall percentage ring and a “Complete your Ecommerce Setup / View Pending” link. Clicking “Complete Now” takes you to whichever step is still unfinished.

Here are the available options:
- General Info: the E-commerce Store Setup wizard, with the sub-steps Studio Details | Email Setup | Payment Setup | Page Setup | PrintLab Integration.
- Orders: the list of orders you have received, including, for orders sent to the print lab, their print lab status and print cost.
- Proofing: the list of proof requests your clients have submitted.
- Pricelists: create and edit the pricelists you attach to galleries.
- Coupons: create and manage discount coupons.
- Other Options: shipping, sales tax, cart cookies and coupon visibility at checkout.
Within the General Info wizard:
- Studio Details: your currency and studio information.
- Email Setup: your order notification e-mail and your customer receipt, including subject and content.
- Payment Setup: choose between the available payment gateways (PayPal, Stripe, Braintree, Checks, test).
- Page Setup: your eCommerce pages, cart menu icon and default pricelist.
- PrintLab Integration: Required if you are going to use our automated print fulfillment service.
STUDIO DETAILS
Imagely > eCommerce > General Info > Studio Details — “Configure your studio information and business details.”

- Studio Name: If you don’t own a Studio feel free to use your own name.
- Studio Email.
- Studio Street Address.
- Studio Address Line #2.
- Studio City.
- Studio Country.
- Studio State.
- Studio Postal Code (required for taxes and Automatic Fulfillment items).
- Currency: Set your currency. This is the last field of the same panel.
PAGE SETUP
Imagely > eCommerce > General Info > Page Setup — “Configure cart, checkout, and other eCommerce page settings.”

- Default Ecommerce pages: Can be set by an existing page you have created and published (an associated short-code will need to be added to those pages), or if you leave the drop-down selection at ‘Create new’ when you save the Ecommerce settings it will create those pages automatically for you (and automatically add the shortcode to those pages).
- Checkout page: Requires the shortcode [ ngg_pro_checkout ]
- Thank-you page: Requires the shortcode [ ngg_pro_order_details ]
- Cancel page: no shortcode needed
- Digital downloads page: Requires the shortcode [ ngg_pro_digital_downloads ]
- Cart menu icon: Determines the appearance of the Checkout page selected above when shown as an entry inside a menu. When a setting other than None is selected, the checkout page will be added to the first navigation menu registered by your theme.
- Icon Only
- Icon Only (When the cart has items)
- Icon & Total
- Icon & Total (When the cart has items)
- Default pricelist: the pricelist automatically assigned to the newly created galleries.
OTHER OPTIONS
Imagely > eCommerce > Other Options. Shipping, sales tax, cart storage and coupon visibility are on this tab, not in the General Info wizard.

- Domestic shipping for manual-fulfilled items: sets how shipping is charged on items you fulfill yourself, for example ‘Flat Rate’. Items fulfilled by the print lab are not priced here.
- Domestic shipping rate ($): the amount charged for the option above.
- Allow International shipping for manual-fulfilled items: ‘Disabled’ by default. Turn it on if you ship your own items outside your country.
NextGEN Pro 4.4.0 added EU and UK shipping across 28 countries for every print category. At checkout the option is labelled “International Shipping”, and a notice tells the buyer that import duties are their responsibility.
- Enable sales tax is a flat rate that will apply for everyone regardless of their location (optional). We use an API from taxjar that will calculate the total tax from your studio zip code and the customer’s zip code. You must have your studio information filled. More information on taxes here: https://www.imagely.com/docs/intro-to-sales-tax/
- Use cookies for cart storage: Cookies are adequate for most customers but can only hold a limited number (around 30) of products due to browser limitations. When disabled the browser localStorage API will be used which does not have this limited number of products in your shopping cart; but cart contents will be different on ‘example.com’ vs ‘www.example.com’ as well as across HTTP/HTTPS.
- Hide coupons on checkout: when turned on will hide the option to insert a coupon at checkout.
EMAIL SETUP
Imagely > eCommerce > General Info > Email Setup – “Configure email notifications and templates for your eCommerce orders.”
Set your order notification subject, email and message to notify you (the seller) of any new purchases made. You also have the option to send the customer a receipt of purchase. You may customize the message or leave it at the default message. The panel is split into two groups, Order Notification (Admin) and Customer Receipt, each with its own Placeholders list.

Order Notification (Admin):
- Enable order notification e-mail: turn the seller notification on or off.
- Recipient: the address that receives the notification.
- Order notification e-mail subject: Subject / seller e-mail.
- Order Notification e-mail content: Content / seller e-mail.
Customer Receipt:
- Send e-mail receipt to customer?: You can enable or disable sending an e-mail to your customer (buyer).
- E-mail subject: Subject / customer e-mail.
- E-mail content: Content / customer e-mail.
ACCEPTED PLACEHOLDERS
If you decide to customize the notification message, here are the parameters you can include:
Note: Wrap placeholders in %%param%%
Seller notification:
- customer_name
- email
- total_amount
- item_count
- shipping_zip
- shipping_country
- order_id
- order_details_page
- admin_email
- blog_name
- blog_description
- blog_url
- site_url
- home_url
Customer notification:
- customer_name
- email
- total_amount
- item_count
- shipping_street_address
- shipping_city
- shipping_state
- shipping_zip
- shipping_country
- order_id
- hash
- order_details_page
- admin_email
- blog_name
- blog_description
- blog_url
- site_url
- home_url
PAYMENT SETUP
Imagely > eCommerce > General Info > Payment Setup. The panel is headed “Payments” — “Choose how buyers pay you for prints, downloads, and licenses.”
A strip at the top shows your current STATUS — No gateways connected, Gateways connected, or Stripe connected — and your CURRENCY, with a Change link that takes you to Studio Details, where the currency is set.

Stripe – the recommended option
Stripe sits at the top of the page in its own card, marked Recommended. You do not need API keys and you do not need to register a webhook.

- Decide whether you are testing or going live. Turn Test mode on to connect a Stripe test account, or leave it off to take real payments.

This choice is locked once you connect. To change it later you have to disconnect and connect again, so set it before you click the button.
- Click Connect with Stripe.

- Sign in to Stripe (or create an account) and approve the connection. Stripe sends you back to this page, and the card now shows your Connected account with a Disconnect button.
That is the whole setup. Buyers pay with a card inside your gallery — they are not sent off to a Stripe-hosted page and back.
Fees. With an active Imagely Pro license, Imagely takes 0%. Stripe’s own processing rates still apply, as they would on any Stripe integration. If your Pro license lapses, Stripe Connect payments include a 10% Imagely processing fee until you renew, and your gateway settings are locked (your existing connection keeps taking payments — only the settings freeze).

Before you disconnect. Disconnecting removes the secure link between your site and Stripe. That also switches off refunds for orders you have already taken, and stops any late payment confirmations from being recorded. Only disconnect when you are finished selling through that account, or when you are deliberately switching between test and live.
If you see “Stripe Connect is unavailable.” instead of the button, your server is missing the PHP sodium extension. Ask your host to enable it – it ships with PHP 7.2 and later.
Using your own Stripe API keys instead
If you would rather manage the Stripe connection yourself, click Use my own Stripe API keys instead. That reveals an Enable Stripe (API keys) toggle, and switching it on shows the Public key and Private key fields.

You can find both keys on your Stripe API keys page. See Stripe – Getting Started if you do not have an account yet, and Stripe testing for test card numbers.
Two things to know about this route:
- With API keys, buyers are redirected to a Stripe-hosted checkout page rather than paying in-site.
- If you connect an account and save API keys, the connected account wins. Your buyers get the in-site checkout, and the keys are ignored.
Check whether Stripe is available in your country.
Other payment gateways
Each remaining gateway is a card showing its current state (Disconnected / Connected) and a Set Up button that opens its settings.

- PayPal Checkout — accept PayPal and cards through PayPal’s hosted checkout flow. Full setup guide
- PayPal Standard — the classic PayPal integration, which redirects to paypal.com.
- PayPal Express — faster checkout for returning PayPal customers.
- Braintree — accept cards and PayPal through Braintree. Full setup guide
- Check / Offline — accept payment by check or another offline method. Useful if you want a pay-and-collect-in-store option.
PayPal Standard and PayPal Express are older integrations that PayPal is phasing out. Use PayPal Checkout for new stores.
Advanced
The Advanced section at the bottom of the page holds the Testing Gateway, which completes orders without collecting any money and sends the buyer straight to the order confirmation.

It is labelled “Developer use only. Do not enable on a live site.” — please leave it switched off on a real store.