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10 Website Design Mistakes Photographers Make + How to Avoid Them

10 Website Design Mistakes Photographers Make + How to Avoid Them

Creating a professional photography website is essential for showcasing your work, connecting with clients, and generating income. But, as with any creative endeavor, it’s easy to overlook certain details, especially if web design isn’t your forte. By being aware of common mistakes, you can avoid pitfalls that could detract from your work and cause you…
Instagram for Photographers: From Posts to Paying Clients

Instagram for Photographers: From Posts to Paying Clients

As a photography business expert, I’ve been using Instagram since its early days in 2012 (back when everyone thought the X-Pro filter made them a professional photographer—remember those days?). With its visual-first approach and massive user base, it remains one of the most powerful platforms for sharing your work, building your brand, and connecting with…
The Photographer’s DIY SEO Audit Checklist (Step-by-Step Guide)

The Photographer’s DIY SEO Audit Checklist (Step-by-Step Guide)

Running a photography business means juggling countless details, from client bookings to editing workflows to social media. Your website often gets neglected in the chaos, even though it’s one of your most important business tools. While a comprehensive SEO strategy takes time and expertise to execute, you can still ensure your site is functioning properly…
The Role of Typography and Color Theory in Effective Branding

The Role of Typography and Color Theory in Effective Branding

In branding, every detail matters, especially for designers, photographers, and artists who rely on solid visuals to connect with their audience. However, the role of typography and color theory in effective branding is much more than choosing a pretty font or hue. My understanding of color first began to change when I decided to take…
Photographers, beware of user generated content terms and conditions

Photographers, beware of user generated content terms and conditions

I shared a photograph on Instagram, tagged the hotel where the photo was made and was asked if it was ok to repost the photo. https://www.instagram.com/p/BQeNGhejXDg That’s a normal thing which happens daily to thousands of people on Instagram. But Hilton linked to their terms and conditions for user-generated content. What I read shocked me.…
How To Name Files When Including A Lot Of Images In A Post or Page

How To Name Files When Including A Lot Of Images In A Post or Page

Over in our friend Christine’s private Facebook group (for Business, Brilliantly), the question below was asked. And then I was asked to chime in, so I decided to write an article about this because I think the Imagely community can benefit from the answer as well. I now know to rename all of my images…