The photography industry is so saturated. So we, as business owners, need to find ways to stand out. Sometimes it's getting really personal. Like defining what makes you who you are. Your weirds, your quirks.
Jenna Kutcher loves Mac & Cheese, so you will see her talking about it all over her online presence. Like this one, from Instagram.
Double tap this photo if you've ever thought of me when you see mac and cheese! (I bet you can't walk past it in the store without thinking of me now! ?) I get boxes sent to me from followers, daily snapchats, tagged in posts, I even got a mac and cheese necklace. Seriously, I can't make this up and please don't make it stop! Here's the thing: it was never part of my marketing plan to have people think of me and cheesy carbs together, but if you've ever been with me at a restaurant that serves mac and cheese, you KNOW I will be the first one to get it. I love it (shapes especially) and in sharing this random love, I created something memorable. Don't shy away from the things that set you apart, lean into them. You are so much more than what you DO. Show the world those things. My 2017 mission? To help you find YOUR mac and cheese. ???? Tell me something that sets you a part, something memorable below!
My own weird is that I love wearing hiking clothing, even when I'm not hiking. Like these pants from LL Bean.