The photography industry is so saturated. So we, as business owners, need to find ways to stand out. Sometimes it's getting really personal. Like defining what makes you who you are. Your weirds, your quirks.
Jenna Kutcher loves Mac & Cheese, so you will see her talking about it all over her online presence. Like this one, from Instagram.
My own weird is that I love wearing hiking clothing, even when I'm not hiking. Like these pants from LL Bean.