The Front Page 2 widget area in the Imagely Ansel demo uses four (1) Text widget and (3) Custom HTML widgets to display services, but you may use any content you wish.
Homepage_Widget2

homepage_widgets
Go to Appearance > Widgets to add widgets to this area.
To configure the widgets, click on the title bars to open them and change the settings as desired:

First, Text Widget

  1. Title: Use a title of your choice to serve as a heading for this widget area.
  2. Click Save to preserve your settings.

Second, Custom HTML Widget

  1. Title: Our demos do not use the title in the Custom HTML Widget.
  2. Content: The theme demo uses HTML to display a title, an icon, and paragraph text.
  3. Click Save to preserve your settings.

Our demos use the following content:

<i class="fa fa-picture-o"></i>
<h4>Landscape Photography</h4>
<p>You can add whatever you want in this section, from a summary of what you do to a gallery. Here we're showing some text widgets.</p>

Third, Custom HTML Widget

  1. Title: Our demos do not use the title in the Custom HTML Widget.
  2. Content: The theme demo uses HTML to display a title, an icon, and paragraph text.
  3. Click Save to preserve your settings.

Our demos use the following content:

<i class="fa fa-users"></i>
<h4>Education</h4>
<p>Improve your landscape photography with in-depth, small group workshops, or checkout my ebooks.</p>

Fourth, Custom HTML Widget

  1. Title: Our demos do not use the title in the Custom HTML Widget.
  2. Content: The theme demo uses HTML to display a title, an icon, and paragraph text.
  3. Click Save to preserve your settings.

Our demos use the following content:

<i class="fa fa-mobile"></i>
<h4>Mobile Responsive</h4>
<p>Your website will look amazing on desktop and devices such as the iPad and iPhone.</p>

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