Documentation, Reference Materials and Tutorials for Imagely
When your customer submits an order from your checkout page, the following takes place:
Here is a short infographic explaining this process:
Printlab requires an incoming (PayPal &/or Stripe) account setup and an outgoing (Credit Card) account. The incoming will be the payments you receive from your customers, and the outgoing will be the credit card WHCC will charge for the cost [to you] for the prints. Here are the settings that you need in order to use our Printlab Service.
Navigate to Imagely > eCommerce > General Info > Studio Details and fill in each field. Your studio information is required for Printlab checkout. Your country, city and state are used to calculate shipping and verify your information to WHCC.
This is where you receive payment from your customer. You can offer one or both.
Two different Stripe relationships, one screen. Connecting Stripe here is how money comes in from your buyers. The card you store further down under PrintLab Integration is how the print lab’s costs are charged out to you. They are separate, and you need both to sell lab-fulfilled prints.
Note: PayPal Express Checkout and PayPal Standard are older integrations that PayPal is phasing out. Use PayPal Checkout for new stores.
Go to Imagely > eCommerce > General Info > Payment Setup and click Connect with Stripe on the Stripe card. Sign in to Stripe, approve the connection, and you are done – there are no API keys to copy and no webhook to register.
Imagely takes 0% on top of Stripe’s own processing rates while your Pro license is active.
For the full walkthrough, including test mode, refunds and disconnecting, see How to Connect Stripe.
If you would rather manage the connection with your own API keys, click Use my own Stripe API keys instead on the same card. You can find both keys on your Stripe API keys page.
Check if Stripe is available in your country.
Heads up! A real purchase charges the card on file under PrintLab Integration and sends a real order to the print lab.
To test safely, either:
PayPal offers several ways to link to PayPal for checkout. Historically Imagely Pro has offered PayPal Standard and PayPal Express Checkout. Both still work, but PayPal is phasing them out in favour of PayPal Checkout. How to set up PayPal Checkout
We recommend entering a credit card for WHCC that can be charged to anytime after a customer makes a purchase from your site. Make a note on your calendar, or wherever you receive reminders, to update your credit card information when your credit card expires. After your customer submits their payment you will receive (incoming) the total amount charged to them – to your PayPal or Stripe account. Their order will be processed through us and submitted to WHCC. The total cost charged to your credit card (outgoing) will be the ‘COST’ listed when you add a print option in your pricelist. The profit you keep will depend on the price you list for your customers.
The cost of shipping is set under Imagely > eCommerce > Other Options. You can set it by ‘Flat Rate’ or ‘Percentage’. You can have a different shipping rate per pricelist.
International Shipping
Under Imagely > eCommerce > Other Options you’ll see: Allow International shipping for manual-fulfilled items. Selecting this option will allow others outside your country (manual-fulfilled).
WHCC will fulfill your automated print lab orders. WHCC is based in the US and will provide a shipping cost estimate at the time of checkout.
Under Imagely > eCommerce > Other Options you can enable sales tax (optional). We use an API from TaxJar that will calculate the total tax from your studio zip code and the customers zip code. You must have your studio information filled in under Imagely > eCommerce > General Info.
If you haven’t yet purchased an SSL certificate from your hosting provider (or any other provider), you will see this reminder at the top of your Payment Gateway settings.
“We’ve detected that your site does not have SSL enabled. While your site will function without SSL, we would not recommend it. SSL will make your site and checkout page more secure. It will improve your SEO and search results. And it will remove the ‘insecure‘ marker that Google Chrome now shows in the browser for all sites without SSL. For all those reasons, we’d recommend SSL for your site, especially if you plan to sell products to others.”
Installing an SSL Certificate is required.
* Some hosting accounts will offer SSL certificates for free. Contact your hosting provider to see if SSL is included in your hosting package.

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