Building a beautiful photography website shouldn’t require a computer science degree. That’s why page builders have become so popular — they promise drag-and-drop simplicity and stunning templates without touching a single line of code.
But here’s what many photographers don’t realize: WordPress itself has evolved into a powerful design tool. The block editor now offers capabilities that used to require a separate page builder plugin. Combined with the right photography tools and themes, you might already have everything you need for a professional portfolio site.
This guide covers the best WordPress page builders for photographers in 2025. We’ll help you decide whether you actually need one, and if so, which option best fits your photography business. Before diving into specific page builders, though, it’s worth understanding what modern WordPress already offers out of the box.
You might find the simpler solution is also the most powerful.
In This Article:
Why Many Photographers Don’t Actually Need a Page Builder
If you’ve been considering a page builder, here’s something worth knowing first: the WordPress block editor has become remarkably powerful. What used to require a separate plugin can now be accomplished with WordPress itself — especially when combined with photography-focused tools designed specifically for your needs.
The WordPress Block Editor Is Now a Full Design Tool
The WordPress block editor (also called Gutenberg) has come a long way since its launch in 2018. Today, it offers genuine design capabilities that rival many page builders for building your site’s pages and structure.
You can drag and drop sections to build custom layouts. Want your ‘about’ section above your testimonials, then your contact form below? Just rearrange blocks with your mouse.
Plus, everything is mobile-responsive by default, so your pages look great on phones and tablets without extra configuration.
The advantage for photographers? It’s already built into WordPress. No additional plugin to learn, no extra weight slowing down your image-heavy site, and no subscription fees for basic functionality.
Photography-Focused Solutions Take It Further
This is where things get interesting for photographers specifically. While the block editor provides the foundation for your site structure, photography-focused solutions extend it with features that actually matter for your business.
Imagely
| BEST FOR: Photographers who want an all-in-one platform built specifically for photography businesses |
| PRICING: Starts at $69.50 per year |
| FREE PLAN / TRIAL: Free version of NextGEN Gallery available on WordPress.org |
Imagely is a complete photography business platform powered by NextGEN Gallery. It includes the Imagely Theme, which offers over 84 professionally designed templates built specifically for photographers—ready-to-use designs you can install with just a few clicks.
These aren’t generic business templates adapted for photos. They’re purpose-built for showcasing visual work, with layouts for portfolio pages, client proofing galleries, pricing tables, and contact pages optimized for booking inquiries.
The Imagely Theme is powered by the WordPress block editor and Kadence Blocks, giving you advanced design capabilities without the complexity of a traditional page builder.
You get striking hero headers, responsive layouts, refined typography controls, and professional spacing—all while working within the familiar WordPress interface.
Imagely’s NextGEN Gallery provides everything you need to run your photography business: professional gallery layouts with multiple display options, lightbox displays for stunning presentations, client proofing functionality for feedback and selections, and built-in eCommerce with automated print fulfillment for selling your work.
Best of all, because the Imagely Theme uses the WordPress block editor enhanced with Kadence Blocks rather than a separate page builder, it’s lightweight, fast, and designed to work perfectly with image-heavy photography sites.
You’re not learning an entirely separate interface or dealing with performance overhead—you’re simply extending what WordPress already does well.
MY TAKE
This is the solution I recommend most often to photographers. Instead of juggling a theme, a page builder, a gallery plugin, and an eCommerce plugin—all from different developers who may or may not work well together—you get everything designed to work as one cohesive system.
The Imagely Theme templates are genuinely photography-focused, not generic layouts with photo placeholders. And because it’s built on WordPress’s native block editor with Kadence Blocks rather than a traditional page builder, it’s faster and more intuitive while still giving you professional design control.
PROS
- Complete photography business platform powered by NextGEN Gallery
- Over 84 professionally designed templates in the Imagely Theme
- Built on WordPress block editor + Kadence Blocks for advanced design without complexity
- Works within familiar WordPress interface—no separate builder to learn
- Lightweight and fast, optimized for image-heavy sites
- Professional gallery displays with multiple layout options
- Client proofing functionality for collecting feedback
- Built-in eCommerce with automated print fulfillment
- Mobile-responsive designs that work across all devices
- Everything designed to work together from day one
CONS
- Less granular control than dedicated page builders for highly custom designs
- Templates are photography-focused, so less variety for other business types
- Requires commitment to Imagely ecosystem for full benefits
When You Might Still Want a Page Builder
That said, page builders aren’t obsolete. Some photographers do have legitimate reasons to use one.
You might benefit from a page builder if you’re creating highly stylized landing pages for specific marketing campaigns or building conversion-focused funnels with multiple steps.
The key is being honest about your actual needs. If you’re building a photography portfolio, client gallery system, or online print shop, the block editor combined with the Imagely Theme and Kadence Blocks will likely serve you better.
If you’re building elaborate marketing pages or need very specific design effects, a page builder might be worth exploring.
Let’s look at how the top page builders compare for photographers who do decide they need one.
Can I use a page builder with Imagely?
Yes, you can use a page builder alongside Imagely if needed. However, the Imagely Theme is specifically designed to work seamlessly with NextGEN Gallery and includes over 84 professionally designed templates powered by Kadence Blocks, so most photographers won’t need a separate page builder at all.
If you do choose to use a page builder for specific pages or landing pages, you can display your NextGEN galleries using shortcodes. For more information, check out the Imagely shortcode documentation.
What Photographers Should Look for in a Page Builder
Not all page builders are created equal, especially when it comes to photography websites. Here’s what actually matters:
- Ease of Use – The best page builders let you make quick updates to pricing or add portfolio sections in minutes, not hours. Consider your technical comfort level honestly — some builders cater to designers who want pixel-perfect control, while others prioritize simplicity.
- Speed and Performance – Your website is already image-heavy by nature. Adding a bloated page builder creates slow loading times that frustrate clients and hurt your Google rankings. Look for page builders known for clean, efficient code.
- Template Quality – Templates can save hours of design work, but only if they’re suited for photography websites. Look for templates with large, prominent image areas where photography is the hero, not squeezed into narrow columns. You need layouts for portfolio grids, about pages, pricing tables, and contact pages optimized for inquiries.
- Mobile Responsiveness – More than half of website traffic comes from mobile devices. True mobile responsiveness means images display properly at all sizes, navigation works smoothly with touch controls, and gallery layouts adapt intelligently.
- Theme Compatibility – Page builders need to work with your WordPress theme. Some include their own themes and work best within that ecosystem. Others work with any theme. If you’re using a photography-specific theme, verify your chosen page builder won’t conflict with gallery functionality or cause layout issues.
Best Page Builder Plugins for Photographers
If you’ve decided a page builder fits your needs, here’s how the top options compare for photography websites.
| PAGE BUILDER | BEST FOR | STARTING PRICE | FREE PLAN / TRIAL |
|---|---|---|---|
| SeedProd | Photographers who want drag-and-drop simplicity with photography-specific templates | $39.50/year | Lite version on WordPress.org |
| Elementor | Maximum flexibility with minimal learning curve | Free (Pro: $59/year) | Free version on WordPress.org |
| Divi | Visual design and polished, modern templates | $89/year | 30-day money-back guarantee |
| Beaver Builder | Reliability and performance for clean portfolio sites | $99/year | Lite version on WordPress.org |
| Thrive Architect | Marketing funnels and lead generation | $99/year (Thrive Suite) | 30-day money-back guarantee |
1. SeedProd
| BEST FOR: Photographers who want an easy drag-and-drop builder with photography-specific templates |
| PRICING: Starts at $39.50 per year |
| FREE PLAN / TRIAL: Lite version available on WordPress.org |
SeedProd is a powerful drag-and-drop builder designed for creating stunning pages and landing pages on WordPress. Its intuitive interface and wide selection of customizable templates make it a standout choice for photographers who want professional results without technical complexity.
The plugin offers photography-specific templates to jumpstart your design process, with layouts purpose-built for portfolios, about pages, pricing, and contact pages. SeedProd includes over 90 Pro blocks that let you add elements like image galleries, price lists, contact forms, testimonials, and more with just a few clicks.
Everything you build with SeedProd is optimized for search engines and looks great on any device. The builder connects with popular email marketing platforms and CRMs, making it easy to capture leads and grow your photography business. You can also use SeedProd to create custom coming soon or maintenance mode pages while you’re building or updating your site.
MY TAKE
I’ve found that SeedProd strikes a good balance for photographers. It’s powerful enough to create beautiful, conversion-focused pages but simple enough that you’re not spending hours watching tutorials. The photography templates are useful starting points rather than generic layouts you have to completely rebuild.
PROS
- Intuitive drag-and-drop interface perfect for beginners
- Photography-specific templates for portfolios, pricing, and contact pages
- Over 90 Pro blocks including galleries, testimonials, and forms
- Mobile-responsive designs that look great on all devices SEO-optimized pages that help you rank better in search results
- Integration with popular email marketing platforms
CONS
- Some advanced features require higher-tier plans
- Gallery features not as robust as dedicated gallery plugins like NextGEN Gallery
2. Elementor
| BEST FOR: Photographers who want maximum flexibility with minimal learning curve |
| PRICING: Free (Pro starts at $59 per year for 1 site) |
| FREE PLAN / TRIAL: Free version available on WordPress.org with core features |
Elementor consistently ranks as the most popular page builder for good reason. The drag-and-drop editor is visual and responsive. You see exactly what you’re building in real-time, making it easy to perfect your layouts.
It includes a massive template library with hundreds of professionally designed layouts. While most aren’t photography-specific, the quality is high and they’re easy to customize with your own images and branding.
Elementor works well with photography websites because it’s fast and optimized for performance. The Pro version adds features like pop-up builders, custom forms, and advanced animation controls.
The free version is genuinely useful, not just a teaser. Many photographers can accomplish everything they need without upgrading. That said, the Pro version unlocks theme builder functionality, letting you design custom headers, footers, and archive pages.
MY TAKE
Elementor has earned its popularity. The interface feels intuitive in a way that many page builders don’t, and the real-time visual editing makes it easy to experiment without fear of breaking things. I particularly appreciate that the free version is actually functional for real projects, not just a limited demo. For photographers new to page builders, this is a safe starting point.
PROS
- Real-time visual editing with instant preview
- Massive template library with high-quality designs
- Free version includes core functionality
- Fast and optimized for image-heavy sites
- Active community and extensive documentation
- Regular updates and improvements
- Pro version includes theme builder for complete site control
CONS
- Most templates aren’t photography-specific
- Some advanced features require Pro version
- Can feel overwhelming due to sheer number of options
3. Divi
| BEST FOR: Photographers who prioritize visual design and want polished, modern templates |
| PRICING: $89 per year or $249 one-time for lifetime access (includes Divi theme) |
| FREE PLAN / TRIAL: No free version; 30-day money-back guarantee |
Divi is known for its stunning visual designs and sophisticated template packs. The builder uses a visual interface where you design directly on the front end of your site, seeing changes instantly as you make them.
The Divi template library includes beautifully designed layouts with strong attention to typography, spacing, and visual hierarchy. Many photographers appreciate Divi’s aesthetic sensibility—the templates feel modern and polished. The builder also includes extensive customization options for animations, hover effects, and advanced styling.
Divi works best when paired with the Divi theme, which is included in your subscription. Using Divi with other themes can work, but it sometimes creates compatibility challenges that require troubleshooting.
The learning curve is moderate—Divi’s interface is beautiful but has many options, which can feel overwhelming initially. Once you understand the system, you can create sophisticated layouts relatively quickly.
MY TAKE
Divi’s visual appeal is undeniable. The templates have a refined, modern aesthetic that many photographers gravitate toward. The moderate learning curve is worth it if you value design sophistication, but be prepared to invest some time understanding the system.
PROS
- Stunning template library with modern, polished designs
- Visual front-end editing with instant preview
- Extensive animation and hover effect options
- Strong typography and spacing controls
- Includes Divi theme with subscription
- Lifetime access option available
CONS
- Works best with Divi theme; other themes may have compatibility issues
- Moderate learning curve due to extensive options
- No free version available
- Can feel overwhelming for beginners
4. Beaver Builder
| BEST FOR: Photographers who value reliability and performance over cutting-edge design effects |
| PRICING: Starts at $99 per year for 1 site |
| FREE PLAN / TRIAL: Lite version available on WordPress.org |
Beaver Builder takes a different approach than Elementor or Divi. It prioritizes stability, performance, and simplicity over bells and whistles. For photographers building straightforward portfolio sites, this focus is often exactly what’s needed.
The interface is clean and uncluttered. You won’t find hundreds of modules or fancy animation effects, but you will find a solid set of essential tools that work reliably. Beaver Builder is known for being one of the fastest page builders, which is important for image-heavy photography websites.
Templates are professional but conservative. If you want clean, elegant portfolio layouts without trendy design effects, Beaver Builder delivers. The builder is particularly popular with agencies and developers who manage multiple client sites because it’s dependable and rarely breaks during WordPress updates.
Beaver Builder works well with most WordPress themes and doesn’t try to take over your entire site. You can use it for specific pages while keeping your theme’s design elsewhere.
MY TAKE
Beaver Builder might not be flashy, but that’s exactly its strength. It’s reliable and straightforward, which is refreshing in a space where many builders try to do everything. For photographers who want clean, fast-loading portfolio pages without complexity, this is an excellent choice.
PROS
- Exceptionally fast and lightweight
- Clean, intuitive interface
- Highly stable and reliable
- Works well with most WordPress themes
- Professional, conservative templates
- Can be used selectively for specific pages
CONS
- Fewer templates than competitors
- Limited animation and advanced effects
- Conservative design aesthetic may feel basic to some
- No free version (only lite version with limited features)
5. Thrive Architect
| BEST FOR: Photographers focused on marketing funnels, lead generation, and conversion-focused landing pages |
| PRICING: $99 per year for Thrive Suite (includes other marketing tools) |
| FREE PLAN / TRIAL: No free version; 30-day money-back guarantee |
Thrive Architect is purpose-built for conversion and marketing, which makes it unique among page builders. If you’re focused on growing your photography business through lead generation, email capture, and sales funnels, Thrive Architect offers tools specifically for these goals.
The builder includes conversion-focused elements like countdown timers, testimonial carousels, guarantee boxes, and attention-grabbing call-to-action buttons. Templates are designed around marketing principles, with layouts optimized for capturing leads and driving actions rather than just looking pretty.
Thrive Architect is fast and performs well, even with complex page layouts. The interface is reasonably intuitive, though it assumes you understand marketing concepts like above-the-fold content and conversion optimization.
MY TAKE
Thrive Architect excels at what it’s designed for: conversion. If you’re building sales pages, lead magnets, or marketing funnels for your photography business, the conversion-focused elements are genuinely useful.
PROS
- Purpose-built for conversion and marketing
- Fast performance even with complex layouts
- Conversion-focused elements (countdown timers, testimonials, CTAs)
- Templates optimized for lead generation Includes other marketing tools in Thrive Suite
- Reasonably intuitive interface
- Good for photography business growth
CONS
- Requires active license to edit pages
- Less ideal for straightforward portfolio sites
- Assumes marketing knowledge
- No free version available
What Is the Best WordPress Page Builder for Photographers?
The best solution for most photographers isn’t a traditional page builder at all—it’s Imagely.
Imagely is powered by NextGEN Gallery and includes the Imagely Theme, which is built on the WordPress block editor and Kadence Blocks. This integrated approach gives you professionally designed templates built specifically for photography websites, enhanced block editor options, and complete gallery management without the complexity of a separate page builder plugin.
You get everything you need to showcase your work, manage client galleries, and sell prints—all designed to work together seamlessly from day one.
However, if you do need a dedicated page builder, here’s the quick recap:
- SeedProd – Best all-around option for photographers who want drag-and-drop simplicity with photography-specific templates.
- Elementor – Easiest learning curve and most beginner-friendly, with a genuinely useful free version.
- Divi – Best for photographers who prioritize visual design and want polished, modern templates.
- Beaver Builder – Best for clean, simple portfolio sites that load fast and stay reliable.
- Thrive Architect – Best for photographers focused on marketing funnels and lead generation.
The right choice depends on your specific needs.
Don’t have Imagely yet? Get started today!
For more photography tips and WordPress tutorials, check out our blog.
FAQs: Page Builders for Photographer Websites
Do I need a page builder for my photography website?
Most photographers don’t need a traditional page builder. The WordPress block editor has evolved significantly and now offers powerful design capabilities. When combined with photography-specific solutions like Imagely—which includes the Imagely Theme (powered by the block editor and Kadence Blocks) and NextGEN Gallery—you get professionally designed templates, gallery management, client proofing, and eCommerce functionality without the complexity of a separate page builder plugin. Page builders make sense if you need highly customized landing pages, complex marketing funnels, or advanced animations that go beyond standard photography website needs.
Will page builders slow down my photography website?
It depends on the page builder. Photography websites are already image-heavy, so adding a bloated page builder can create performance issues. Elementor and Beaver Builder are known for clean, efficient code and good performance. Divi offers beautiful designs, but can be heavier. The fastest option is using the Imagely Theme with Kadence Blocks, which enhances the WordPress block editor without the overhead of a traditional page builder. Always test your actual site speed with real photography content—not just demo templates—before committing to any page builder.
Can I switch from one page builder to another later?
Switching page builders can be challenging and time-consuming. Each page builder structures content differently, so changing builders often means rebuilding your pages from scratch. Some builders, like Elementor and Beaver Builder, create cleaner output that’s easier to work with if you switch away, while others may leave you with formatting issues. This is one advantage of using the Imagely Theme with Kadence Blocks—since it’s built on WordPress’s native block editor, you’re not locked into proprietary technology. If you’re unsure, start with Elementor’s free version or the Imagely Theme to test before fully committing to a page builder ecosystem.



Good article. I’m wondering if it’s still true after almost 4 years. Are you planning redoing the test anytime soon?
Not much has changed aside from the WordPress block editor getting better and making the page builders less needed 🙂
interesting. Never used any page builders at all. Maybe i need to try one of these out.
I was concerned about those plugins, but after reading this post, I think I have some pretty good ideas on what I can do with them.
Thanks for the great resource.
I have been using Page Builder from SiteOrigin for several years now. Clients like it because they can easily change or create new pages, making them look as if a professional developer did the work.
It’s amazing how quickly they pick up on it. Set-up the grid to give the page the structure they want, add the necessary widgets to display the content and publish. More or less, that’s about it.
Yes I love it. Their support is excellent too. I don’t know why it seldom figures in reviews like this.
Pippin did include it but it fell down on the two way conversion but that not a problem. Returning to the editor leaves you with functional code as far as is possible. I have done maybe 6 or 7 sites now using it.
Themify recently updated their framework so that disabling the Themify Builder plugin or changing from one of their themes to a non-Themify theme would retain data.
nice
Hello Scott,
of course Visual Composer can bee activated for Blog Posts and CPT since the beginning. An furthermore the User right capabilities can be adjusted very fine in this area.
Greets spencer.
If there is a way to work on posts and CPT, Visual Composer didn’t make it obvious.
Hello!
Do you have any knowledge of Blueprint used on the bateaux theme?
http://www.bateauxtheme.com/blueprint/
It seems like they don’t use shortcodes but I am not sure how they compare to the others. Do you see any pros or cons with this page builder? Thanks!
That is not one we’ve explored.
Was wondering if anyone out there has used the page builder by Site Origin?
Also, is it possible to have two page builder plugins installed and use one for some pages and one for other pages?
Depending on the page builder, you could have two installed together. For example, Beaver Builder and Elemebntor work ok side-by-side. Although it’s not recommended.
Nicely done!
Which of these plugins will not break site when page builder plugin is removed?
Elementor and Beaver Builder do not rely on Shortcodes, so those would be ok if you disabled them.
That’s how I read your article as well. Excellent!
I think page builders are a very helpful tool for people like me, who aren’t CSS-Geniuses. Till now I only used the Divi Theme Builder, but I want to test one or two other builders, just because I think it’s good not to get stuck with only one builder.
After reading yours and Pippins reviews I think in one of my next projects I will try to use Beaver Builder or Elementor.
We appreciate that you considered our comparison at the same time as Pippins. They’re quite different takes on the subject and both unbiased.
I have only used Site Origins page builder and have been very impressed about all it can do for FREE. If anyone can compare Site Origins to the ones mentioned here, please comment.
Which page builder did you (may be personally) recommend for Genesis Framework?
Hi Guys, thanks for this comparison as it makes for interesting reading. I’ve recently swapped to Elementor after a long time using Create’s Page Builder. One thing I still miss is the easy ability to add NextGen Galleries using your picker button which is integrated into the basic WordPress editor. Is there an easy way that I’m missing to do this with a front editor like the ones you’ve reviewed above? (I’m probably missing something really obvious!)
Most page builders strip out typical content editor functionality for their own version of it. That means you’d lose things like NextGEN Gallery’s Insert Gallery Window. Instead, you would have to use shortcodes. Good thing we’re working on a shortcode generator. 🙂
Perfect Thank you very much 🙂
Elementor has a pretty active FB group as well.
https://www.facebook.com/groups/Elementors/
Totally. I think it was created after we published the article, which is why it wasn’t included.