We recently moved a website from Squarespace to WordPress. It was a very lengthy process and in the end, was well worth the effort because we discovered multiple things.
Moving From Squarespace to WordPress Is Worth It
It turns out that Squarespace renames every image you upload. That means if you upload an image that has a search engine optimized file name Squarespace renamed it to something not friendly to search engines in any way shape or form.
During the migration process, we had to rename every image so that they are search engine friendly.
The second major issue is also related to search engine optimization. By default, all Squarespace accounts have an option disabled that really should be on for everybody without question. This option, while disabled, actually removes all EXIF data from the images. That mean search engines are not seeing any information included within the images that were originally uploaded.
Moving From Squarespace
Moving was such a pain, but it had to be done, and the site owner wanted it to be done. It was a pain because all of the plugins recommended for importing content to WordPress from Squarespace did not work as expected. There are two reasons for this, the first being that Squarespace does not export all of its information into a WordPress readable file.
The second being that the recommended plugins for importing images from Squarespace do not work consistently, or at all.
So we went through the trouble of manually importing content including ecommerce content from Squarespace to WordPress. Fortunately, the website was not very large as it had a roughly 22 blog posts, 3 static pages, and 12 products. In the end, the products on the WordPress site were added using easy Easy Digital Downloads. It took me roughly two and a half hours to migrate this website when if it were WordPress to WordPress it would have been done in a matter of minutes.
How To Move From Squarespace
If you are going through the efforts of moving from Squarespace to WordPress we recommend hiring a professional to do it. There are automated tools and plugins that can do it however they're not reliable. Â So look for a service that can do it for you and look to do it fast. Don't wait until your site has many blog post, pages or products.
Do it while it's small because then the process is much quicker and much easier. But be aware that there will likely be road bumps and hiccups along the way because moving from Squarespace to WordPress is a pain. But as you can see it is important because you are limiting yourself by being on Squarespace and allowing them to hurt your business with poor practices for images (related to SEO).
The first step in migrating from Squarespace to WordPress is identifying a theme you want to use.
You can see in the first screenshot that the original website was very minimal. It was a clean white design with not much going on.
It turns out that the site owner liked our Lightly theme, so she picked that for the new website.
The new website is modern, built on the Genesis framework and hosted by us, proving Pencil and Lens with unlimited possibilities.
Once you have picked a theme, the next step is to go into the advanced settings in your Squarespace account and export the page and post data into a WordPress XML file.
Then using the WordPress Importer plugin inside of Tools, you can import the page and post content.
This will include embedded copies of images hosted at Squarespace. It will not, however, import the actual images into your WordPress site.
Import External Images is a plugin that we constantly seeing recommend for Squarespace conversions. However, we haven't had luck making it work. It could be that Squarespace blocks the process, or it could be something else.
There are many tutorials about moving from Squarespace to WordPress. But we want to make it known that none are perfect. That's an important part of this article.
Yes, you can move. No, it's not easy. Yes, it's important to move.
Squarespace isn't alone in bad SEO practices, though. From what I have seen, Wix implements a layer of javascript, which embeds an iframe of content. The content inside of the javascript-based iframe is the website content. That means when search engines are crawling Wix sites; they see no content.
It's a shame that services do this to their customers, but gladly that does not happen with WordPress.
(If you plan on using Squarespace though, we recommend reading this article on Squarespace blogging tips from our friends at Fotoskribe)
Would you like Imagely to build a Squarespace or Wix migration tool? Let us know in comments.
Thank you to Pencil & Lens for being a test case for Squarespace migration.
If you're looking for email templates for your photography business, check our Pencil & Lens!
Robby
15 Apr 2016Hey Scott. Great article. I had the opportunity to sit in on a conversation about the same subject on the WP Watercooler podcast: http://www.wpwatercooler.com/video/ep182-graduating-from-squarespace-to-wordpress/
You bring up a lot of good points that were not mentioned on the podcast.
I love the idea of a Wix/SquareSpace migration tool! Smart. If you guys decide to tackle that, maybe you’d be interested in a partnership with Beaver Builder? We get a lot of SS/Hosted Builder converts using our software. Seems like it could be a good fit. Feel free to ping me anytime to chat more about it!
Scott Wyden Kivowitz
18 Apr 2016Something to talk about in the future, if we decide to take that step 🙂
Cat Larkin
3 May 2016Several of my friends have opted for Squarespace, rather than letting my help them with WordPress. I love the idea, and think you might make money, on a Squarespace (then wix & weebly) migration tool. Love the idea. and thanks for this as I know one of my friends and one of my social media clients will be needing to move from SqSp to WP soon.
Moe Loubani
16 May 2016Hey there m80s, I’ve actually modified the Import External Images plugin to allow for importing images from Squarespace, you can download a copy here: http://www.moeloubani.com/squarespace-wordpress-image-issues-fix/
Hope it works for you guys and makes the process of moving from Squarespace to WordPress a bit easier 🙂
Cheers!
Scott Wyden Kivowitz
16 May 2016We’ll definitely give it a try next time we have to do one!
Mana Parker
25 Jun 2017Can you export the actual theme from Squarespace to WordPress? If so, how would I go about doing it successfully?
Scott Wyden Kivowitz
27 Jun 2017No you cannot. You would either have to pick a WordPress theme that is similar, or design one to match your current site.
Mike
29 Jul 2017I have been looking for this kind of advice everywhere, I am so glad I read this. I am in a bit of frustration at the moment with my Square space website. I have had it for nearly 2 years now and blogging is a massive part of my website. I have about 70 blogs and I am in the middle of an SEO contract too. I get probably on average 20 website hits a day, which is useless. The SEO company are not helping me either or trying to rectify problems I asked them to do and they won’t let me out of a contract.
Which has made me think would it be worth making the switch to WordPress? Square space’s blogging system is very bad as well and it does not let me categorize and label my blog URL’s correctly. Which I suspect google is not a big fan of because, I always get Data structure highlight errors, when it does a page crawl.
I would love to know what would be the best way to go about this?
Anyone?
Katie
9 Oct 2017Hey, this was an interesting read. I currently have SS and have been considering migrating, but my website is hundreds of pages with thousands of pictures. It would be a huge undertaking, so I’ve really been struggling with a decision. A migration tool would be super handy!
Other than SS not indexing photos like WP, were there any other differences you noticed? Any other insight would be really appreciated!
Dan Ward Photography
3 Nov 2017Just moving a SS site to Wp for a client now so really interesting to come across this. I somehow didn’t think it would be an easy move!
Marie
3 Nov 2017This is a very interesting article. I just moved to WordPress and I must say it is totally worth it 😀 I am very happy .
I must say the move went very smooth and easy ~~
Christoph Herrmann
31 Mar 2018How did you do it? By yourself, or hired a service?
Helen
6 Dec 2017Just the job! Thank you, Scott!
I’m just considering Squarespace to WordPress migration. But as far as I lack any tech skills, I have an intention to use the automated migrator cms2cms. Any suggestion regarding this? I would be thankful!
Scott Wyden Kivowitz
6 Dec 2017While we haven’t had any first hand experience with their service, we’ve heard good things from a handful of photographers who have used them.
SB
31 Jan 2018Interesting to read. I just imported in the opposite direction. Squarespace just seems a better fit for me. But I’m also guessing most of you do the self hosting on WordPress. I am (for the moment) on WordPress.com.
David
11 Feb 2018I was chatting to a friend only two days ago about the differences between SquareSpace and WordPress. Hes has opted to try out SquareSpace. I will pass along this article to him for when he is ready 🙂
Andrew
25 Mar 2018Hello Scott,
We want to import only the blog articles from our Squarespace .xml file and nothing else. We have a newly designed WordPress site already and the only thing we want from Squarespace is our blog articles. How can be do this? Thanks.
Scott Wyden Kivowitz
26 Mar 2018The Squarespace export file includes all posts and standard pages. So you’d have to import all that’s there at once. But you could always delete the imported pages after.
Chris
13 Feb 2019Thanks for the knowledge, helped me out a lot. WordPress is the way!!
Laura Whelan
27 Aug 2019Such a great read. I’m currently looking to hire someone to help me with my migration from squarespace to WordPress, any reliable recommendations of companies which do this?
Cilla
29 Aug 2019Is this information still relevant in 2019? Squarespace has made some changes to their Seo and I wondering if it is even worth moving to WordPress now?
Scott Wyden Kivowitz
29 Aug 2019Unfortunately yes.
Rick
6 Dec 2019Thanks for the artcile and the comments – very informative. I have a SS website with a blog with hundreds of blog posts. My problem is that not all the blog posts are being imoprted to WordPress.
Is there a plug-in that I can use to do this, or a clever fix anyone can recommend?
With kind regards from England
Rick
Peter Wilcox
31 Mar 2020Is there a theme importer tool yet or some tool that can grab a site and then you can import the wordpress theme?
Scott Wyden Kivowitz
31 Mar 2020A theme? Not that I’m aware of.
paul keppel
18 Apr 2020I’m moving my other website from square space to WordPress and this was really helpful.
Scott Wyden Kivowitz
20 Apr 2020Great to hear