The WordPress Photography Podcast https://www.imagely.com/ The podcast for photographers looking to learn and do more with their WordPress photography websites. Conversations tailored to making WordPress more than just a tool and more of a part of your photography business. Tue, 19 Nov 2019 14:00:12 +0000 en-US © Imagely - Podcast Episodes are Property of Imagely. WordPress is a trademark of The WordPress Foundation. Making WordPress Easy For Photographers Imagely episodic The podcast for photographers looking to learn and do more with their WordPress photography websites. Conversations tailored to making WordPress more than just a tool and more of a part of your photography business. Imagely admin@imagely.com clean https://www.imagely.com/wp-content/uploads/2019/04/podcast.jpg The WordPress Photography Podcast https://www.imagely.com/ Episode 91 – What Your Photography Business Needs https://www.imagely.com/podcast/91/ Thu, 14 Nov 2019 14:00:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=47416 full 91 In today's episode, we are going to share three things your photography business needs, and an introduction to the new blog series.

Joke of the day:

When a friend retired from a lifetime as a photographer, he moved to an Old Focus Home.

Tweet This

]]>
clean no 7:57 Scott Wyden Kivowitz
Episode 90 – Automated Print Lab Fulfillment in WordPress https://www.imagely.com/podcast/90/ Thu, 31 Oct 2019 12:00:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=46423 full 90 As you may know, NextGEN Gallery is already the most popular gallery plugin for WordPress with a million active users. For a very long time, NextGEN Gallery has been capable of doing so much related to galleries. In fact, it’s more than just a gallery plugin. It’s a gallery management plugin. For the past few years we have been selling two premium extensions for NextGEN Gallery; NextGEN Plus and NextGEN Pro. They’re extremely similar with the only differences being ecommerce, digital downloads and proofing being available in NextGEN Pro. This version also comes with our powerful Lightroom plugin for painless publishing from the software so many professional photographers utilize in their workflows.

Now, for the first time ever in WordPress, professional photographers can have their prints automatically fulfilled and delivered to their customers. The first lab we have integrated with is WHCC (White House Custom Colour) with others on the way. What makes this so special is the way NextGEN Gallery and NextGEN Pro handle print sales and the lab that’s printing and delivering them.

By uploading a full-size image inside of NextGEN Gallery, the plugin will resize the upload for continued site speed optimization. But it will sell the print based on the original, backed up and secured image file.

This means you can keep your site loading fast, and even watermark your images. But when you sell a print, you’re selling based on the best quality you have available when originally uploaded.

So now with NextGEN Pro, you can sell prints with automated print fulfillment from the leading professional print lab used by photographers. Prints are sent directly to customers with no extra work.

This amazing new service is commission-free. It’s beautiful to watch the orders come in, and the lab handles the work of printing and delivering in a white-labeled package with the photographer’s information on it.

Along with automated print fulfillment comes automated tax calculations. We have integrated NextGEN Pro with the leading tax service, TaxJar. Imagely is even covering the fees of using the service. All you need to do is keep your license active. If your NextGEN Pro license expires, you can continue using the plugin but you lose access to automated lab fulfillment, automated tax calculations, and future plugin updates.

But these two amazing new services are on top of dozens of other incredible features inside of NextGEN Pro, including mosaic and masonry galleries, a full-screen Pro Lightbox, social sharing, image protection and much more.

Now, you can provide proofing galleries and sell prints and digital downloads, with automated print fulfillment. You can have prints sent directly to customers from professional print labs with no extra work.

To learn more about NextGEN Pro and lab integration please click here.

]]>
clean no 4:06 Scott Wyden Kivowitz
Episode 89 – Too Much WordPress Stuff? https://www.imagely.com/podcast/89/ Thu, 17 Oct 2019 12:00:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=46241 89 In today's episode, we are going to start a conversation about adding plugins to your site. We will discuss security, backups, server strain, and even a term that gets thrown around a ton, bloat.

Joke of the day:

We all have a photographic memory. Just some of us are lacking the film.

Tweet This

Something just came up in a Facebook group, and I realized I should have recorded a podcast episode about it long ago. So that's what I am doing right now. The topic is, "adding too much stuff to WordPress."

  • Is it good?
  • Is it bad?
  • What are the risks?
  • Why do it?

So in today's episode, I'm going to discuss this with you and share some thoughts and my comments on those thoughts, from others.

First, we want to know. Do you care about adding "stuff" to your WordPress site? Comment with your thoughts. What are your thoughts on adding plugins that could remove other services/subscriptions you have? Do you keep your WordPress site lean and clean, or do you add things that you feel you need or want in place of more expensive items?

For example, in the topic of the Facebook group, a person was looking to save money from their email marketing software. Something I've been researching for a very long time. I pointed them in the direction of a specific plugin, called Mailster, and someone else commented about not wanting to add more "stuff" to their WordPress site.

In this example, MailChimp or Mailerlite might cost someone $50 a month whereas Mailster would cost $50, once, and you can use it forever.

First, before I dive into what others say, and then my added thoughts, I want to point out that I'm personally not a fan of buying or using any products sold on ThemeForest or CodeCanyon due to various reasons. Typically the code quality isn't up to where it should be with products sold there. However, in some cases, there are exceptions. For example, the popular theme, X Theme, sold on ThemeForest is well made, but even it has its problems. Mailster is another exception. While it didn't do what I needed, which I'll explain later, it is a well-made product.

The first comment I received stated that:

"Adding more stuff adds potential security issues and bloat for server backup."

I want to break that down now — first, security issues. Sure, adding a plugin can create a security issue, if the plugin has vulnerabilities. But so can your theme, and so can your host. I know that might sound discouraging, but that's part of the risk that comes with using an open-source product like WordPress. There are more chances you're okay and safe and secure than you are vulnerable. But here is some advice to make sure you're protected no matter what.

  1. Only use themes and plugins from reputable companies. Companies with a proven track record, with testimonials coming out their ears, with discussion on social media, with a lot of customers. Companies who engage with their community in public places. Like in a podcast, or on a forum, or Facebook groups, or elsewhere on social media.
  2. Use a host that has your back by offering backups and doing security hardening and scanning regularly.
  3. When choosing from free plugins, use ones that are in use on a lot of sites. 100 isn't a lot. 1,000 isn't a lot. 100,000 is a lot, and 1,000,000 is like gold. Think about it. If a plugin was vulnerable, then there are higher chances of 100 people, or 1,000 people having security issues. But the chances of a security issue for 100,000 or 1,000,000 people is slim. Look, it can happen. It happened with our free plugin, NextGEN Gallery. But we have a team of developers to fix things like that fast. So we do. When there is a security issue brought to our attention, it's fixed within a day typically. Sometimes within an hour and then it's pushed out to users.
  4. Use a security plugin like Wordfence or Sucuri which can monitor and scan your site for vulnerabilities, malware, and themes and plugins which are abandoned, outdated, and so on.

Okay, let's move onto the bloat topic. Bloat is a word that gets thrown around a lot. Especially from WordPress developers. Then it's seen by users and used. But the funny thing is typically each individual has their definition or idea of what bloat is. In the case of this comment in the Facebook group, it appears as though the comment was referring to the size of his site backups. So I want to address that now.

  1. Hopefully, your host is doing your backups and securing them off-site somewhere, like in Amazon or Google's cloud. Having backups done on the server-side means less strain your site. The size of your website shouldn't matter at this point.
  2. For people who need a plugin for backups, I used to recommend BackupBuddy many years ago. But the size of size played a massive role in failures for BackupBuddy. I then discovered WP Time Capsule, which acts like Apple's Time Machine. It's an incremental backup system which will send one of many cloud options including Google Drive. What this means is the initial backup would take a while. But then every day it will only backup what's changed. New comments in the DB, new images uploaded, a theme change, etc. So the amount of data being backed up always small. You can even set the schedule to backup when your site has the least amount of traffic. 

I asked the members of The WordPress for Photographers group on Facebook about their thoughts on this. So now I want to move on to some of those comments.

The first comment shared a concern about plugin incompatibility and security. I won't touch on the security aspect since I just did earlier. But the plugin incompatibility thing can be a real hassle. I agree. But my answer to that would be similar to the security one. Only use plugins that have a track record and are from reputable people and companies. Also, if your host offers a staging site, test the plugin with your website first before putting it on your live site. You typically won't have compatibility issues unless one plugin does something very similar to another. For example, having to Google Analytics plugins can be a problem. Having two Mailchimp plugins can be a problem if one isn't coded correctly. I've seen that happen numerous times.

The following comment was one about bloat and adding a plugin because there's a plugin for it. Like Apple's tagline, there's an app for that; the same can be said for WordPress. If you can think it, there's likely a plugin for it. When I asked this member for her take on the word bloat, she said:

"Anything that should just be written into the original WP code in the first place. A plugin that has a lot of features when only one is needed because all of that code is sitting on the server and not being used. Let's use NextGEN Gallery as an example: It's super bloated for someone who just wants to add media to a daily blog post, but it's not so bloated for someone who wants to run a large image service on their web site, Also, in general, the more plugins you have on a site, the more back doors you have to keep an eye on."

She has an interesting take on the word bloat. I mentioned earlier, Bloated is something that gets thrown around by a lot of people, but each person has their take on what bloated really is. In her case, she's saying that anything that isn't part of WordPress itself, pre-plugins, is bloat. For that, I'll have to strongly disagree as WordPress is specifically designed to add plugins for additional features. However, she then talked about how NextGEN Gallery is bloat for someone who needs a simple image on a post, but not for someone who needs more of an image management solution. For that, I'll have to agree. However, I still wouldn't call that bloat. I'd call that more of a practical thing. Even at Imagely, we don't recommend our own product for people who need one gallery forever or for people who only add individual images to posts. We recommend our plugin for people who work with a lot of images regularly and need to organize, manage, display, proof, and sell those all the time. Does it make NextGEN Gallery bloated? No. It makes it a product that is for specific use cases. If you want a simple gallery with minimal options, use the block editor. Its gallery block is pretty awesome. But if you want something more, with deep control over everything, NextGEN Gallery your best option.

The last comment I want to share is one from someone in the photo industry, which also creates and manages sites for photographers. He says.

"WordPress is already a bloated beast, adding in database heavy plugins is a really bad idea. 

I only recommend using plugins that are necessary for the site to function and meet its objectives.

Trying to use it as a MailChimp replacement is not good in my humble opinion. In addition to the bloat, you also have to worry about deliverability and getting your server IP address blacklisted with ISPs.

I am a firm believer in offloading as much as possible as long as it makes sense. I wouldn't necessarily offload a contact form or a newsletter signup form, those in general are pretty lightweight. But email marketing, live chat and support, and even certain e-commerce I would recommend using third party services and embedding. 

A company that is in the business of running a SaaS is "almost" always going to do a better job than a developer writing and selling a WP plugin.

With that said, you could create a clean WordPress install on a separate server with a different IP address and a different domain name (not a subdomain) and give it a shot. If you can make it work it may save a few dollars per month over third party services, BUT you may spend that and more just trying to manage it all yourself."

He only recommends using plugins that are necessary for the site to function and meet its objectives. I agree that should be the limit of plugins. But I think the key to that statement was meeting its objectives. If your objective is to offer contracts through your site instead of using and paying HelloSign, then buying a contact form plugin that offers a signature feature could be the perfect solution.

If your goal is to use bring the CRM system in house instead of paying $300 or more a year on a CRM platform, then buying a plugin once could be the perfect solution.

Mailster, while I didn't like some things about it which I'll get to in a moment, is a perfect solution for people wanting to replace MailChimp or other email marketing software. Why? Because it doesn't add bloat. It doesn't put a strain on your server. It doesn't have a risk of IP blocking. Why? Because the developers were smart and thought of that ahead of time. When it sends its campaigns, it spaces them out to not put a strain on the server. It connects to GMAIL, Amazon SES, SendGrid or other SMTP platforms to send the emails. The only reason I have no switched to it from Mailchimp is that:

  1. The drag and drop builder isn't as good as it could be. It's good but not as flexible as Mailchimps.
  2. Segmentation isn't as good as it could be, which makes it hard for multiple autoresponders for one subscriber. I have been using Mailchimp since pre-groups, post-groups and now with tags. I have photography clients but also teach photographers, so my Mailchimp list is heavily segmented for various things. Mailster can't handle my segmentation needs.

With those said, for the average photographer, Mailster is impressive and can do the job needed.

In the case of support, most photographers wouldn't be using a plugin for support unless they brought their CRM in house. But a lot of WordPress companies use a plugin called Awesome Support, which is like a Zendesk or Freshdesk as a plugin. It's quite lightweight and doesn't hog the server down.

For eCommerce, WooCommerce is the most popular eCommerce solution used by stores these days. It's robust, but better designed for physical products than anything else. You also have to add extensions for pretty much everything you want it to do. This is where the term bloat could come in to play. For one eCommerce site using WooCommerce, you might have 10 or more extensions to sell the way you want.

For photographers needing eCommerce, NextGEN Gallery's premium upgrade, NextGEN Pro handles selling photos in a streamlined, easy, extension-less way. One plugin to handle all the eCommerce needs, with no strain on the server.

handles selling photos in a streamlined, easy, extension-less way. One plugin to handle all the eCommerce needs, with no strain on the server.

So getting back to the comment on bloat, I agree that you shouldn't add just anything because you can. I think you have to be smart about it. Be picky about it. But if you make the right choices, and test things first, there is minimal to no risk, and a heck of a lot of savings.

We would love to hear from you. Please join this conversation by commenting with your thoughts on the topic.

]]>
clean no 18:25 Scott Wyden Kivowitz
Episode 88 – How Fast Is Your Photography Site? https://www.imagely.com/podcast/88/ Thu, 03 Oct 2019 13:00:36 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=46052 full 88 Site speed is important for SEO these days. It always has been, but since Google switched to Mobile-First search and rankings, it puts more importance on speed. Fast sites mean fast mobile sites which means happy viewers which means happy Google users which means Google is happy with your site.

Joke of the day:

Photography is a developing hobby.

Tweet This

There are so many tools for determining the speed of your site. Tools like Pingdom, GTMetrix, YSlow, Google Page Speed and much more.

So how fast is your photography site according to those tools?

Are these tools accurate?

In some ways they're accurate, but really they are not as accurate as you'd want. They're not real-world results. They're cached results from servers optimized for checking site speed for millions of sites. They're not human tested results on real internet service providers.

So here is what you should do instead.

  1. Open any browser, like Chrome, Safari or Firefox.
  2. Go to Incognito or Private mode.
  3. Look for their developer console. You can Google "BrowserName Developer Console" if you need assistance finding it.
  4. Go to the Network tab instead of the developer console
  5. Go to your website.

Here is where the fun starts. Most browsers have an option to Disable Cache in the network tab of their developer consoles. Turn that on so you get a more realistic result without caching in play.

If you refresh your website a half dozen times you will get a more accurate result as well.

There are 3 things you want to pay attention to.

  1. DOM Load
  2. Load
  3. Finish Time

DOM Load is when the site is visible enough to make sense of it. That's part of the 2 Second Test, where a viewer should know exactly what your site is about within 2 seconds. With DOM Load your site looks ok but is not functional yet. It's basically the visibility above the fold.

Load is when the page is practically fully loaded, but not quite all javascript files are there, and maybe not all images depending on your site setup. For example, maybe you have Lazy Loading turned on so first the Lazy Load javascript has to load, then it will slowly load images as you scroll.

Finish Time is the completed load where nothing else has to load afterward. Even if you have Lazy Loading turned on for images, your images would be pre-loaded at this point.

Typically Load is a good number to go by because that's when people will start trying to interact with your site. So under 2 seconds is really good.

What I recommend you do is create a spreadsheet, and every time you refresh your page, note the DOM, Load and Finish times. Then in another column of the spreadsheet average them out. Do this a half dozen times and you will have a really good sense for your site speed.

Referenced Links:

]]>
clean no 10:32 Scott Wyden Kivowitz
Episode 87 – Finances in Photography Business with Eric Rosenberg https://www.imagely.com/podcast/87/ Thu, 19 Sep 2019 13:00:17 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=46049 full 87
Episode 87 - Finances in Photography Business with Eric Rosenberg

Eric Rosenberg is a finance, travel, and technology writer in Ventura, California. He is a former bank manager and corporate finance and accounting professional who left his day job in 2016 to take his online side hustle full-time. He has in-depth experience writing about banking, credit cards, investing, and other financial topics, and is an avid travel hacker. When away from the keyboard, Eric enjoys exploring the world, flying small airplanes, discovering new craft beers, and spending time with his wife and little girls. You can connect with him at Personal Profitability or personally branded site, Eric Rosenberg.

You can tell this joke of the day thing is new because I said the wrong joke on the show. But that is funny so I guess the jokes on me!

Joke of the day:

A friend of mine is always going on about photography jokes. I just can’t shutter up.

Tweet This

What we discuss:

  • Why bookkeeping is important for your photography business and how to do it
  • When should you record your transactions every month?
  • Why you need to look at your profit and loss (P&L) and balance sheet every month
  • Which show do you like more; Shark Tank or The Profit?
  • Should I register my business at all? If I do, should I use an LLC or something else?

Where to find Eric:

ARE YOU READY TO GET PROFITABLE?
Join Eric's free week long Personal Profitability Bootcamp

Referenced Links:

Transcription:

Transcription was done by Rev.com, using their AI (artificial intellegence) generated transcript. The transcript may contain spelling, grammar, and other errors, and is not a substitute for watching the video or listening to the episode.

Scott: Ever since buying a digital camera. I can only think of its positive points. There aren't any negatives. Woke up to episode 87 my name is Scott Wyden Kivowitz and I'm joined by my guest, Eric Rosenberg. Eric is a finance and travel and technology writer in Ventura, California. He is a former bank manager, a corporate finance and accounting professional who left his job in 2016 to take his online side hustle full time. He has in-depth experience writing about banking credit cards, investing in other financial topics and is an avid travel hacker, which I'm a kind of into a little bit. Went away from the keyboard. Eric enjoys exploring the world, flying small airplanes, discovering new craft beers, and spending time with his wife and little girls. You can connect with him here and at personal profitability, his or his personal branded sites. Eric Rosenberg. So welcome Eric. Finally to have you on the show.

Eric: I'm excited to be here. Thanks for having me.

Scott: Yeah. So for everybody listening, I have been trying to get Eric on for a while. Things happened as you heard in the last couple of episodes with the water damage in my home studio. So but we're now here, and we're now recording, and this is gonna be a good episode. This is going to be a whole topic about finances for photographers in a variety of, of things even deeper than that. So I know it's a topic that not a lot of photographers like thinking about or talking about or even wanting to handle, but if you have a photography business, this is something you have to think about and have to do. So Eric is going to be great at breaking things down, simplifying it and making them more enjoyable than just thinking about finances. So it's going to be good. That's my goal. Yeah. So before we dive in Eric, what is going on with you? What is new? What, what do you have in the pipeline? Things like that.

Eric: This has been a busy travel year for me so far. Actually just got back from my 12th trip of the year as everyone's listening to this. I was just that fin con, that's a big financial blogging and media conference I go to every year and that's actually got what got me started in this online world. So I'm a huge fan of fin con and everything that happens there. I've also been, I've been all around the world. As you mentioned, I'm a big travel hacker, so I go to conferences. I been on some personal fun trips. Actually. I'm still recovering from a conference right now, so my voice sounds a little funky. But yeah, a lot of travel, a lot of good things. You know, I've been keeping my head down, working on my own business. I have a bootcamp I'll tell you guys about later that I'd love to share of that, that I have that came out not too long ago that helps people like you, a hustlers and entrepreneurs learn to level their business.

Eric: So that's what I'm all about really. So I'm actually just this conference I just got back from, I spoke on a topic very related to what we're going to talk about today. I just had a twist for online finance bloggers and podcasters. So same topic, just switching it up for photographers because a lot of what we do, I believe it or not is very similar. You know, it doesn't matter if you're running a little solo photography business or a multimillion dollar online empire or a fortune 500 company, a lot of the basics are, are the same. You know, they might have a few more zeros at those big companies than we do at Solo senators, but the basics are the same. And that's what I used to do for living was, was corporate finance and accounting. So yeah, I'm excited to be here and, and dive in with photography. Maybe I'll pick up a few tips about how to fix my aperture on my camera while we're doing nice.

Scott: So, you know, finances everything starts with keeping track of everything. You're the bookkeeping aspect. So can you talk about the importance of it? And, and really how do you do your bookkeeping what, what's the proper way really to do your bookkeeping and things like that?

Eric: Well that's a great question and a great starting place because you know bookkeeping is really just categorizing. Now I'm going to try to not use finance jargon today and I'm going to use words that like normal people think. So when you hear a term like chart of accounts, that is something I worked on a lot in my corporate accounting time. Chart of accounts is really fancy words for categories. So what we're doing with bookkeeping is we're taking a look at every transaction that has come through our bank account or our credit card. And it's very important you have separate bank accounts for your business than you do personally, even if you run your business as a sole proprietor. So even if you don't register with your state saying, you know, I am Mr photographer or Mrs photographer or MS photographer, we're wherever you fall on the photographer spectrum of, you don't have to register with your state to be considered a business.

Eric: All you have to do to be a business in the eyes of the IRS if you're here in the u s is make money. And so that's, that's really all that matters. Let the IRS thinks. Right. So one thing to keep in mind as we're going through this, there are a lot of benefits for you that will come because you did this later on and no one ever said, I ignored my finances and they just fixed themselves. And that's just, that's not the way the world works. So bookkeeping is the first step. And just knowing where you're at, it's just like if you use something like mint.com or personal capital or there's a whole bunch of different personal finance apps that can help you track all your bank accounts and credit cards and loans in one place, and you should do the exact same thing for your business.

Eric: So doing that, that's what we call accounting software bookkeeping software. The one I use is called QuickBooks. That's the biggest out there. It's from the company called intuit. They actually also make TurboTax and mint.com. So there, they're the big one in the industry, but they're definitely not the only one among solo business owners. Freshbooks is really popular because it's, it's a lot slimmer. It really just focuses on the things that you would probably need where quickbooks works for pretty much any kind of small to mid sized business and has things like inventory and all, all sorts of things that you might not need. So freshbooks is a little lighter and there's another one called zero. That's x. E. R. O that's really popular. I was at their conference about a month ago.

Scott: I believe that when I was first starting my business and I went with QuickBooks so I've been using QuickBooks for for years. But I think I tried wave was it w w e d and I, I if I recall correctly, when you set it up it even asks what type of business you are. And if you put photography it actually specially adjusted its, its categories for photographers. Way yield is which books did it, but quickbooks did the same thing but it wasn't as fine tuned for photography as wave was. But anyway,

Eric: As a wave, as a wave is a great, I'm glad you brought that one up. So wave is free. We're all the others that I mentioned cost money, but there's a reason I pay money to use one every month. So there's no, sometimes it's free. You get what you pay for. Wave is is good. It will definitely meet your minimum needs. But me with accounting experience, I wanted a little bit more power. I wanted to be able to tinker more. And I think the people who built these programs, quickbooks was probably built more with accountants in mind. So if you feel less accountant d a maybe something like freshbooks or wave might be easier for you. But W I check them all out and see what fits for you because what's really most important, like I said, you can't ignore it. What's important is you pick one that you're really going to use and it doesn't matter which one it is, as long as you use it and you update your stuff every month.

Eric: That's the schedule I'd recommend for everybody. And you know, when you're a corporate accountant, the busiest time of the month is what we call month end close. And that's the first few days of the month where you look back and say, here's everything that happened last month. We write it down in our accounting records. That's called new recording a transaction or for our purposes categorizing. And then you're off with your financial reports. So well it's really cool about any of these apps that I just mentioned is they will link to your bank account or your credit card and you can click one button and all of your transactions will just show up in your bookkeeping app. So all you have to do at that point is click in assign categories. So maybe if you're a digital photographer only, you don't use any film. Your equipment might be computer hardware, photography, hardware and equipment, like the lenses, things like that.

Eric: You'll want to have categories for each of those. So at the end of the year you can look back and say, Oh, here's how much I spent on cameras. And then on the other side, you'll do the same for income. You know, maybe you two different types of events. So you'll have a breakout for weddings and bar Mitzvahs or a breakout for nature photography that you sell online stock photography. There's all sorts of different ways you can make money as a photographer. So what's important to you is to differentiate how you make money. So you can look back and say, here's what's working well and here's what's not working well in my business. Because if you maybe really want to be a stock photography, maybe you think that's like the best way to make a living. You get to live like like Hank Moody did in Californication and just like wake up whenever you want and have this crazy party lifestyle.

Eric: And it was fun show, right? It's like that's like the lifestyle you want, but you realize looking at your books, you make 15 times more doing weddings and bar mitzvahs. And maybe that's not the thing you wanted to do. Maybe that's not what's exciting to you. But if it's what's working, the numbers tell you the story and you have to pay the bills, right? I'm a, I'm a writer, I'm a creative, just like you guys. We're all artists. And we want to think that we can be above money or our craft is so special, but we have to pay our rent or our mortgage, we have to eat, we have to have clothes. So by looking at what's working in your business, you can focus on those areas. And then once you've mastered those and you're getting the best results, then you can go back to the things you want to do in your business more, which might not be as profitable. But because you know, you have your profitable side covered, you have that freedom.

Scott: Let me ask you something. I record in quickbooks. I, well the way I use the, like the import from my bank account so I don't have to like manually do it. It just import and then I then I can categorize and everything. I have a reminder on my calendar the first day of every month to do my business finances. Is that the ideal time to do it or should I wait a few days for potential changes that come into the account? Like is she is the first okay or should you wait till the third fourth, something like that.

Eric: So if it were me, I'd probably wait until around the third or fourth or because of exactly what you said. If you have, maybe you use a an online invoicing service that you have a client invoice payment coming through and whatever payment system you use, like something cool about quickbooks is invoicing and payments are built in. They don't all have that built in or, and you do have to pay a little extra for payments with quickbooks or any payment processor probably. But maybe you have a payment that's made on the 30th of the month and you will get that on the 31st but it doesn't show up on your account yet until the first even if you have that let just one timing scenario where in your case it would work on the first you catch it. But what if it's a credit card payment?

Eric: It takes a couple of days to show up. If you update your books on the first, you are looking back at last months books and they're not complete, you're missing an income or an expense. Right. So what I do is, what I'd recommend for most people when you get your bank statement in the mail or email, whatever, however you get it, it's usually around the seventh ish, 10th ish of the month for most banks because they take, they have to have all those transactions processed. Like we were just saying there system delays and then they'll make your statement, send it out to you. So once you have that statement, you know your books are locked or your accounts are locked, nothing's going to change going backward. So I mean I'm kind of a Weirdo cause I left financing money. I'll update my about once a week, maybe even more. But at the time that's most important is that one about a week after the end of the month, you get, make sure everything from the prior month is categorized, right.

Eric: And then here's actually a little little accounting one oh one I call this kind of step five and a four steps of how to be an accountant for your own business process. I give a little talk on that. So the last thing you need to do after you've picked your bookkeeping software, imported your transactions, categorize them. The last step is called reconciliation, which is a really scary word, but it really just means comparing my big statement to my accounting and make sure they match. And if you use one of the online one is like with quickbooks online, I click a button and it will do it by itself. And just tell me if there's a difference. And if there's a difference, I can usually look at my bank statement and figure out, oh there's one transaction missing. But the reason you do that is at the end of the year you're going to use these other x.

Eric: There's two reasons. So one, you're going to use it for taxes. And if you over report your income and then you're paying too much taxes. If you under of what your income, then you are paying too little and that's a crime. So you want to do it right. And I don't, I'm not one to recommend underpaying taxes. I think you should just follow the rules. Do it by the book. I mean lower your taxes as much as you can legally. But that's also part of why we're doing this because as a business, if you're profitable, you can deduct expenses which lowers your taxable income. So I'm going to try to simplify that a little because I know there's a lot of big words. So let's say you make $50,000 a year as a within your photography business all in, and you spend $10,000 a year on gear and hosting and websites and business cards and marketing and have everything all in.

Eric: Maybe you pay for insurance for yourself through your business, y'all, all kinds of things. So at the end of the year, $40,000 of what you made as profit. Even though you brought in 50,000 in revenue. So the IRS as an individual, you don't have to worry about this, you just pay taxes on what your paycheck says. When you own a business, you have to say, Oh, do I pay taxes on the 50,000 or 40,000 and because you made money, because you are profitable, you only pay taxes on the 40,000 you can deduct the expenses. That's what a deduction means. So that's part of why we're doing this every month. So at the end of the year, you get every single possible deduction because if you bought $1,000 lens and your tax rate bracket is 25% if you forget to write that down in your books, that's $250 off your taxes that you, you missed out on.

Eric: So it's really important. I'd rather have $250 and give it to the government. I know. Personally, I think that, I think that transcends political parties and opinions. So that's, that's part of why it's really important to track this stuff. And the second reason other than taxes is what we were talking about. Knowing what's working in your business. You know when an example of that, when I was three months into full time self-employment, I'd just quit my job. I'm like any goods, good job with like any good smart dad with a six month old daughter and a stay at home mom. If I'd quit my job, sold my house and moved to southern California, one of the most expensive parts of the country. So I was very focused on my numbers and my books and three months in I was thinking, Geez, based on the projections I had done from when I was doing this as a side hustle, when I was doing it part time, I thought I'd be making about two to three times what I was, what I had made part time when I went full time because about two to three times the hours, but I wasn't seeing that.

Eric: I was making more definitely, but not at the rate I thought. So I looked at my books and I was staring at them because I'm a numbers guy and that's just, I guess I, I guess that's a curse and a gift depending on how you look at it. Yeah, and I was staring at the numbers and I noticed something just doing quick mental math. Part of my business, I was doing website development and that made me about 15 17% of my income and part of my business was freelance writing and that made me about 76% of my income, but I was spending about 20% of my time on writing and about 80% of my time on website development. So if you caught those numbers there, that's almost exactly the 80 20 rule. If you've heard of the 80 20 rule or Pareto's principle, who just smacked me in the face and said, Eric, here's your 80 20 so I quit doing the website development work, started doing writing full time only, and that meant walking away from a profitable business that was making me money.

Eric: But over that next three months, my income roughly tripled to over $10,000 a month for the first time ever. And it has only dipped back below that twice in over three years. So the story that I got from my accounting books, and yeah, they're numbers, but there's really a story in there and that's the story of Your Business and how well you're doing and what's working and what's not. So that's why we're doing it. That's why we're doing our bookkeeping and doing all these little, sometimes kind of boring technical things, categorizing our transactions, because that gives us the information we need to make the best decisions to succeed in our business. However we want to do that.

Scott: You know, one of the things that I like about quickbooks, especially if you import from the bank, is it automatically looks at the transaction and can, can give you suggested category for that transaction. And you can edit it. And not only can you edit it, but you can edit it and say for all future transactions for this, you know, if it's the same, you're buying from like my MailChimp. Right. For me, it's automatically categorizes dues and subscriptions every month. Right.

Eric: Me, it's ConvertKit. Same thing. Yeah. Are you Methodist? Yeah. Yeah. Yes. I domain names. I have a thing set up that if it ever says Google domains, that's who I use. [inaudible] Or GoDaddy, it'll auto categorize. They're not perfect, but they're pretty good. Yeah. So that's, I'll go to a restaurant and it'll show up as travel or I'll go to [inaudible] or who knows, you know, some kind of purchase might show up,

Scott: You know, I, I find so, so I have, yeah. So I have I have, you know, like food as if like like if I take a client out, right, for, for coffee or for, for lunch or something like that, I have that as a category. But then I have travel food if I'm out traveling for, for at a trade show or something like that. So sometimes if I travel and I come back and then I go to a restaurant here that's as travel food. Like I feel like quickbooks, it learns from you, but sometimes it's not smart enough to realize, you know, it's, it's smart but it's not perfect.

Eric: It's not a, it's not an AI yet. Yeah. Yet the machine learning is in there. But yeah. Yeah, it's good that you brought that up. Also that distinction between taking a client to a coffee versus getting your coffee if you're on the road at a conference or traveling for work, cause there could be different tax rates for those. So every type of expense for your business, that's the kind of thought process you should have. And how does this affect my business? You know, if you're driving a lot for, for client work or for any kind of kind of business purpose, you want to track your miles, that's another category you could track. Even if you're not deducting the gas, the IRS lets you write off a certain, it's about 50 cents a mile. It shifted, it changes every year. It goes up a little bit. But all these things you track cause it saves you on your taxes and helps you run your business.

Scott: I do have, I do have a suggestion for any photographers who do want to start tracking your miles, which I do recommend. There's a device called automatic and you literally plug it into the computer of your car where, where the a mechanic would plug into to diagnose, you know, the computer, you plug it in, you just leave it plugged in and it uses cell networks to track your car at all times, which has two benefits. One is you can literally track your car at all times. Know like you can if you park somewhere,

Eric: I have the original version. So the, the old automatic, they're super cool.

Scott: Yeah. And then the other one, the other advantage is you could also mark on a trip as business. So I can literally log into automatics website and export everything that I did that was business and have and give that to my accountant at the end of the year. And you know,

Eric: Take your 50 cents a mile. Yeah, another one, another app. That'll do that. That doesn't involve buying the device for your car is called Mile IQ. It used to be independent. Now it's owned by a company that it's Microsoft the end of the day. But they do a good job and I think they have a free version, which for most independent photographers would be plenty for everything you need it, it does just what you said, it'll track when you drive around, you just tap a button that says, oh that was work. Yeah. What's the way that I do it myself. I know I fly a lot for work. I know I'll go to conferences around the country. I've mentioned a few. So I fly out of Burbank or Santa Barbara or lax for each con depending on where I'm going and what the best flight deal was. So I actually have a spreadsheet cause you know, again, used to be an accountant and I tally each time I have a trip to the airport. So I put in my spreadsheet. I know from my house to lax and back is x miles, you know, 110 miles or something. So if I have five lax trips for work every year, you know, I can put a five there. And that's another way to estimate. So if you haven't been tracking perfectly, you can still go back, use Google maps or something and figure out how far trips were for work purposes. You can still claim those.

Scott: And I, you know, I, I might be wrong in saying this as well, but you don't have to be like exact, you know, it's not like the government's gonna come and look at your, your, your odometer every, every month. Like you don't have to be 100% exactly. Miles off. Yeah, you can round it. So

Eric: When I was, when I was in corporate finance, I was on Java, I was in a financial planning and analysis or FP and a on product lines that were over $1 billion. We saw us $1 million was a rounding error. So like if the IRS, they really don't care about five, 10 bucks they want, if it's a few thousand, they care. But they really care if your photography Gig was 30 miles away or 34 miles away. As long as you know, just guess your, do your best guest.

Scott: Before, before we move on to the next topic, I just want to say one more thing that I really like about quickbooks that really sold me on quickbooks. As somebody who's deep in the wordpress space and I used to work at an it security company, so I'm quite paranoid about security. And

Eric: I want you to look at my house now. I'm a techie nerd. I have stuff all over firewalls on my firewalls.

Scott: Good. So, so the, the two things like about, about a quickbooks one is two factor authentication. So it has that, but I know that like fresh books would have that and other, you know, companies would have that. But the thing that really makes me happy is they have the accountant access. So I don't have to give my accountant my login credentials. I literally add their email address, their account to my quickbooks, and they have access to certain things as an accountant. They can do what they need to.

Eric: A little a perk of that if you do hire an accountant. So that's one other thing that I, I'd say so I think most people, if you are smart enough that you have built a business around photography and you are here listening to this show and trying to improve, you are probably a person who could do this all yourself in an hour or less per month. I firmly believe that most people can do that. But there is no shame in hiring an accountant. I've thought about hiring an accountant even though I used to be an accountant just to save time. Just cause I'm busy and even though I could do it myself, I could pay someone else to do it and you write off that cost and it would just be done for me. The one that I've looked at would be $150 a month is a friend of mine and he does just online people like to do what I do, influencers, bloggers, podcasters, youtubers, that kind of thing.

Eric: But there are local accountants and online companies, even like bench, and there's one that I like called e data quick there. I'm based in the Philippines, so you can kind of outsource your accounting to them and they'll do all the bookkeeping and everything and just send it back to you. And because they're in the Philippines, they're super cheap. A bench there in the u s they do the same thing. They cost more. But the important thing is that it gets done. This is not something you can ignore in your business. If you remember the movie dodge ball was an awesome movie. There was a scene where Peter Fluor, the star has, he's in foreclosure and his gym and the woman from the bank comes and says, Oh, do you have your bookkeeping records? And he opens up a closet door and there's boxes of shoe boxes with receipts.

Eric: Start falling out like that. That does not run a business. That doesn't work. You can't do your taxes accurately, which, I mean, that's just a legal issue. But that aside, you can't, how do you know if you're doing well with your business? You know, I have I won't pick on this person by name, but somebody that I know is starting a business and they had all these clients and they were making revenue but they had never added up their costs. So they didn't know if they were profitable or not and they were using their personal bank accounts. So they really had no idea they could have been losing $50 on every gig and had no idea. So that's why you have to do this stuff. You just have to know if you're making money.

Scott: Speaking of, of profit and being profitable, what the heck is a p? And? L?

Eric: Yes. Great question. So P and l is a profit and loss statement if you had a business school. And other term for that is income statement. So the place that you will probably have seen this or you not probably, you may have seen this before, if you've ever done any investing or bought any stocks, every public company has to put one of these out. They have to release an income statement. So if you're curious right now and you've never looked at one, you can just search online for any big company and the term income statement and you will find it. It's out there. So that's just an example to see what they look like. But for you and yours might not look like Amazon's or Google or apple or you know, some giant company and a few, a few zeros less. But the basic idea is the same thing.

Eric: So it's going to be broken down into a couple sections. The top section is revenue. So that's all of the sales you make are all the dollars that come in the door. Then the next section is expenses. So that's you know, anything you buy, anything you spend money on. Then at the bottom, if you ever hear the term, the bottom line, here's where it comes from. You subtract all of your expenses from your revenues and the bottom line is your profit. So that's why it's a profit and loss statement. And if your expenses are bigger than your revenue, then it's a loss simply over profit statement and not a loss statement. But if it's a negative number, it means you need to fix something in your business, right. Or, or maybe maybe you had planned one month that you were going to buy a new camera and a few new lenses and you just know that month is going to be negative and that's okay because you planned for it, but you definitely don't want to have negative months that you didn't plan for because that's how you got a business. That's that, that that doesn't work. It's not sustainable. Yeah.

Scott: So a pop quiz. Which TV show do you like more shark tank or the profit?

Eric: I actually don't have cable so I don't regularly watch either. I like shark tank a little more I think. But I honestly, if so I do watch some reality shows that are maybe not like a Kardashians fan. Like I like I have a level of trashy shows I can watch my, the ones that I like are the gold mining one, gold rush and Gordon Ramsay's kitchen nightmares because they're business shows or hotel hell, that's another Gordon Ramsey ones. It's kind of the same idea as the profit. Just the different industries. I, I think it's really fun to look at different ways companies operate. That's why I went to business school twice. I, that's just something I was always interested in. And when I was a kid playing computer games, I was playing all the sim games and all the tycoon games trying to build businesses like lemonade, Sam Tyco, try and make money. So that to me that was just always interesting. I whenever I have [inaudible] sometimes I think it's a disease. Like I go to like even I go to Disneyland or somewhere like that. I don't live too far. And you, most people are there to have the magical experience and I'm looking around trying to see all the places they make money. That's just how I look at any, any thing where I go [inaudible] I trip over something and I'm like, oh, business idea. It's a shiny object, entrepreneurs syndrome.

Scott: But I'm, I'm totally totally doing that with like marketing aspect. Like, like why are they doing it that way? Or like, like that was a really good idea.

Eric: Yeah. Like that kind of thing. We got to do it for our own podcasts around this is a whatever business you have. That's another reason I like watching shows like that and or even your paying attention like that. When I'm out and about at a mall or anywhere, you're out in public pretty much. That's not a parks. You're there trying to make money off of you. I was thinking about that. A little kids. I'm like, where can I go? That is a place that's not about making money off of me for going there and I came up with the beach and the park.

Scott: Ah, not New Jersey. Not, not in New Jersey. They charge you to get on the beach.

Eric: Oh, we have to. We have to pay to park at the beach.

Scott: We have to pay to park and we have to pay to park and to get on the beach. Wow.

Eric: Yeah. That's like the opposite of California, California. There's actually a state law that you can't own beach or block access to the beach. So, even by the, you know, $5,000 a night hotels in Santa Barbara, they're still public beaches. They have to let you go there.

Scott: Wow. That'd be nice. Oh Man. New Jersey.

Eric: Well, we're friends in New York, New Jersey, California. I feel like we're all, we're all on the same playbooks, right? We're all friends.

Scott: So, so my last question to you is for the photographers that are just starting out in their business, even considering making their hobby into a business. And you touched on this briefly when we first started talking, should photographers registered there, sell themselves as a business like or a what point should they register themselves as a business and if they do, should it be an incorporation and LLC? What is the ideal two questions, should they and then which one and why?

Eric: Yeah, so that, that is a great point and a great question. And it is something every business owner needs to think about. And the answer actually depends on where you live. So there is a point in any business that you would want to register. That's probably going to be the point. You can make a full time living on it at that point. It doesn't matter where you live, you want to be registered. It doesn't matter if you're an expensive state or a cheap state. But before that point, there's a lot of deaths. Well, what F's, so if you live, I, I used to live in Colorado. I grew up in Denver. I was in Colorado about 25 years. So I started a few companies when I lived in Colorado. Registering a new LLC in that state was about 50 bucks and every year I think it was $50 and every year it's a $10 fee to keep registered.

Eric: When you file your annual form with the state in California, the minimum cost is $800 a year if you register a business. So if you're making $5,000 a year and you live in Colorado, I would say yes, you should register. If you live in California, I would say not yet, but hopefully you'll, you will grow and there will be appointed in the future in between. I lived in Oregon and there was I think 200 a year to start a business or 200 to start in that a hundred to renew. So they're at 5,000 a year. It's kind of a tougher decision, you know, is it worth that or not? And so is it worth it? So what are the benefits of registering said, why would you put that cost in to begin with? There are two big reasons you would register. So first is legal protections.

Eric: So if you are a, let's say you do weddings and weddings are just saying easy photography business to, to pick on. And let's say you do weddings and you are out doing a wedding at some beautiful place and you get down on one knee to take a picture. Someone walks up the aisle and one of the bridesmaids trips over your camera bag or your camera strap and breaks their arm. Like problem. Was that really your fault? Probably not. But you know, we could argue that it was your fault. You shouldn't have been there. We could argue she should have been watching where she was going. Doesn't matter. That kind of thing could happen. It's very unlikely, but it's possible. So what's going to happen in that situation? Maybe they're going to be nice and say, oops, I should've been watching where I was going and they will have three extra drinks at the reception, the get rid of the pain in their arm or whatever.

Eric: But maybe it's a broken arm and they decided to sue you because you are a business provider and you tripped them. So if you are not registered as a business, they are suing you personally. So that means they could go after your house, your retirement account, your bank account, your car, anything. If you are a registered business as an LLC or s Corp, those are the two you would think about as a small business. Probably you wouldn't want to be a c Corp. And that's more for startups that are planning to sell stock. Eventually your situations, you would probably wanna be an LLC or s Corp. So in either one of those cases, as long as you keep separate bank accounts and uphold what's called the corporate veil, that means not blending your personal and business finances. Really running it like a business. If they sue you, they're suing your business, not you in that situation.

Eric: So the bridesmaid that files the lawsuit, they can go after your business assets. So maybe they can seize your cameras or your laptop or something. Anything owned by your business but they can't go after your house. They can't go after your personal money. So that's why one, that's the biggest reason most people would want to register early on as to get that protection. And if you have any questions about that, you know you can talk to local small business lawyers, they'll probably answer some questions pretty cheap and you can even file yourself online. I've never, I paid one time a company to do it when I did an s corp but all the LLC is, I've done a bunch, I've done myself and I'm not a lawyer

Scott: So, so I get that. The reason. Oh yeah,

Eric: I was going to get one last thing, cause I know this is kind of a long winded answer with complex questions. So after you hit a point where you're making ballpark 35 40,000 a year, whatever you would, if you hired a photographer to work for you full time, whatever their salary would be. When you make more than that, if you are an LLC, that taxes as an s corp, which that's just a form you fill out or an s corp, either way you can pay yourself a paycheck and you only have to pay self employment taxes, which is like social security, Medicare, Medicaid, taxes that the employer pays, which if you've had a full time job, you see you pay a part and your employer pays part. When you're self employed you have to pay both parts. But when you have this s Corp setup and you are an employee, any income you earn over your paycheck, you don't have to put those payroll taxes on only your regular income tax rate.

Eric: So anything over that, you know, 35 40,000 a year, you pay lower taxes. That's more money in your pocket at the end of the year. So that's new businesses. Don't worry about that. And it sounds kind of confusing if you needed to talk to an accountant. You know, again, there's no shame in talking to a professional when setting it up, but if you're making more than, you know, let's say 35, 40,000 a year, seriously at that point, you definitely should register for that tax benefit. Plus the legal benefit, I'd say no matter where you live and have a long winded answer. Thanks everyone for not passing out on [inaudible].

Scott: Yeah. So, so I did an LLC for my business here in New Jersey and they don't charge me to renew every year. It was $150 to register. I have to pay if I want to ever to dissolve, dissolve the business. But the way New Jersey gets you instead of renewing every year is you have to submit a annual report, which is really, it's bogus. It's like, yes, yes, yes. You know and that, that's like a hundred and something dollars. So they get you almost the same amount as you did as you paid to register to do this online annual report that takes two seconds to do and they charge you a fortune. So,

Eric: And some states when you do a statement of information or acquire information from your balance sheet or your P and, l, so all those, those reasons for bookkeeping, there's more reasons to do it, you know, to have that accessible. But yeah, but definitely just Google or whatever your favorite search engine is, search for your state secretary of state. That is where you would file and create a new business entity. And that's where you can out what it costs. And there are websites that will just list out all the costs for you, but you know, don't feel like you have to pay someone like legal zoom. You can, but you don't have to. You can do this yourself. What's really important is that you know why or why not you are registering because you're like, like your books, you can't just ignore it and assume it will be right and fix itself. You have to take a few minutes because this is your livelihood and it's, God forbid the bridesmaid situation and someone sues you. You will be really happy you had that registration and maybe even insurance in place rather than just operating as a sole proprietor under your own name

Scott: For sure. So, so thank you, Eric for for joining today where I'm, I'm glad to finally got you on here and yeah, I think, I think you able to break things down simply for, for the average Joe Schmoe too, so I understand. So that was great. So thank you for that as well. You can find the show notes from today's episode where to find Eric and everything that was mentioned on today's episode at imagely.com/podcast/ 87. Don't forget to subscribe to the show on Apple podcast, stitcher or Spotify, Google play and whatever you listen to podcasts, including we are now pending at Pandora, so hopefully well hopefully by the time this goes out, we're approved at Pandora. We'll see what happens. I don't know. They just opened the doors, so I don't know how long it takes them to approve podcast. So thank you again, Eric. And until next time.

]]>
clean no 40:52 Scott Wyden Kivowitz
Episode 86 – How Chuck Norris Hired Me with Kylee Ann Maughan https://www.imagely.com/podcast/86/ Thu, 05 Sep 2019 12:00:54 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=43822 full 86
Kylee Ann Maughan

Kylee started Kylee Ann Photography 8 years ago and has since grown from a one-woman amateur show to a full associate team. After a year of teaching Intro to Photography at the local technical college, she discovered that helping other entrepreneurs create thriving businesses is what fires her up! She hosts semi-annual Kylee Ann Sleepovers all over the US, speak at conferences and teach online courses.

Joke of the day:

Ever since buying a digital camera, I can only think of its positive points. There aren’t any negatives.

Tweet This

What we discuss:

  • How Kylee Booked Chuck Norris for the Day with A WordPress Blog
  • Why Kylee switched to ShowIt for her main website, and how she could have kept with WordPress as a solution.
  • Build A Successful Marketing Strategy through Consistent Blogging

Where to find Kylee:

Referenced Links:

Transcription:

Transcription was done by Temi.com which means it's an AI generated transcript. The transcript may contain spelling, grammar, and other errors, and is not a substitute for watching the video.

Scott: Ever since buying a digital camera, I can only think of its positive points. There aren’t any negatives. Welcome to episode 86 my name is Scott Wyden Kivowitz and I'm joined by my guest Kylee Ann. Welcome Kylee. I'm a, we've been trying to get you on so I'm glad you're on.

Kylee: Yes, I'm so glad. I'm sorry it took so long, but I don't think this works out best for both of us, so it should be fine.

Scott: Yeah, it does. Um, so Kylee started Kylee and photography eight years ago and has since grown from a one woman amateur show to a four associate team, which is really, really fantastic. After a year of teaching intro to photography at a local technical college, she discovered that helping other ex entrepreneurs create thriving businesses is what fires her up. She hosted semi-annual Kylee and fleet covers all over a, the u s speaks at conferences and teaches on blind courtship courses. Hi. Can't speak today. Um, so how do you like the new joke intro? I'm going to be toying around with doing these for the seasons. Season four of the podcast. A jokes like this, like the one you just heard are quite cheesy. And I think that, uh, when you talk about business and marketing and things like that, we need to lighten the mood with a good cheesy jokes on time. So if I want to hear what, what you as listeners think of the, the joke, uh, introduction and if you think we should stick with it, uh, if you have an idea for a joke just tweeted at us at emotionally and I will, uh, do my best to include it in one of the episodes. So, uh, Kylee, um, what is going on with you because, uh, while we've, we both been quite busy lately, so I'm, I want to know what's going on in your world.

Kylee: Well, while you are redoing your studio, my studio was getting finished, so I have been building a home the last year and we actually moved into it just this last month and I got to build a backyard studio. So it's just a little house. That's where I am right now in my backyard. And I shoot brands out here and I record podcasts out here. And it's been so much fun.

Scott: So you say it's a little house, is it, um, literally a house or is it like one of those sheds that looks like a house that you,

Kylee: it's not technically a house. It's like a miniature version of my house though. It has a bathroom, it has electricity, it has heating AC. So it's, I mean it's like kind of like a, you know, those like small air beam, it doesn't have a shower. So I feel like it could be an airbnb without a shower.

Scott: You can always do an out and outdoor should I work? Um, so, uh, you made it match your house, like fighting, roofing, all that stuff. It all matches.

Kylee: It all matches except for, it's called the bluff store studio. So the doors pink, my husband wouldn't let us paint the front door pink to match it. So besides that, it's completely like an identical mini house of my, my first Lee Frat House. So it's been fun.

Scott: So did you put in any garage style doors to bring in big items or is it just normal door, you know, to,

Kylee: no, so we have really tall, I guess for the Youtube people you can see this. We have really tall windows. Oh yeah, you're out the back. So it's like a whole wall of windows on that side. And then over here it's just a big white wall, 13 feet, no outlets, which is the best because we hate photoshopping out heads. So, and then I have a pink wall. I'm, if you can't tell pink's kind of my color. So lots of pink going on in here. It's been good

Scott: just to geek out on, on, uh, you know, home studio is a bit, uh, what did you do for your floor? Speaking of, uh, water dropping on the floor?

Kylee: Yes, it's a light laminate, just like a light cream color, which is super nice because it's really good for flat lays, but then it's really light, so it doesn't like to strike. I used to have a gray in my home studio and so it was a little darker, so I liked that. It's like a light laminate. It's good. And I've caught or rugs all over too. Good.

Scott: Good. Yeah. So when I, uh, as everybody heard in the last episode of last season have last season, uh, I had a flood in my home studio, so I had to Redo my, my, uh, my entire home studio, the walls, the floor, got rid of carpet and I now have a vinyl laminate that is gray. It's like sort of like that dirty gray, so, oh, nice. It's beautiful. It, you can't really tell when it's dirty, unfortunately. That's Kinda Nice though, right? Yeah, I guess. Um, but, uh, it has this texture. It feels like wood. It's cool. It's fun. Yeah. So, um, anyway. Okay. So today, uh, we are going to be talking about something that, uh, I think is going to be really interesting to different topics that I definitely wanted to get to the first of which as a karate students, I'm very excited for this topic. Um, you booked Chuck Norris, or shall I say, uh, Chuck Norris booked you because Chuck Norris does everything, right? Yeah.

Kylee: Yes. So this was probably one of the most surreal moments in my career. It's one of my favorite stories cause it's one of those like, no, you didn't like, this is a joke. You know, it's like your joke in the beginning, like all the Chuck Norris Jokes, the dad jokes, there's just a joke for everything. But like, no, really, Chuck Norris booked me. So yeah, I'm excited to get into this too because I think it's a fun story, but also like good, like life lesson on blogging. So, yeah.

Scott: Yup. Bayless, let's get into it.

Kylee: Okay. So, um, I have been blogging backstory. I've been blogging since 2013 three times a week. Now it's a little bit more because when you start book or when you start blogging three times a week for six years, then you get busier and busier and busier. So now we're blogging five or seven times a week just to keep up with the content. Obviously I have a big team now, so we have to blog all of that work. So when I started blogging, um, the goal was to boost my SEO. So that's why I chose a wordpress blog, because wordpress, not only is it super customizable and easy to use, I mean easy is kind of a relative term because I feel like probably a lot of people think it's the worst thing ever. But once you get used to it, it's the easiest thing to use.

Kylee: It's easy to customize, it's easy to change. But I wanted to use wordpress for the Plugin SEO Yoast, it's like been the biggest help in learning SEO for me. So I started blogging, I started using SEO Yoast, is that what it's called? Yeah, I think it's Yoast SEO, but it's okay. Yes. Y'All says, yeah. Okay. Yes. SEO. And um, it was telling me like what I was doing right and what I was doing wrong for SEO. And that's kind of how I got into, um, getting my name to the top of Google. So for those of you who don't know a lot about SEO, it's basically like getting your organic. Like when people search organically on Google, they find you. So I started blogging three times a week in 2011 in January and six months later I had boosted to the number one spot for our local area. So fast forward a few years, Chuck Norris came to town, which was a big deal, like people were lining up.

Kylee: Chuck Norris came to town and apparently had not booked. Decided like, Oh last minute we need a photographer to follow us on this tour. And I was actually in Salt Lake in the airport leaving on a trip to California and I get this text that's like, hey, check Norris needs a photographer for day. Are you available? We found you on Google. And of course I'm like, oh shoot, do I get off this plane? Like what do I do? And also instantly I'm like, yeah, Technora definitely wants to book me and my photographer next to me. She was actually there taking me to the airport. I was like, that is definitely a scam. Like Chuck Norris doesn't want to. I am like totally like, yeah, chuck Norris was the bully. What are you talking about? And she's like, this isn't a skim. You need to like not reply. And so I said, how fast can you get back to Logan? And she went and got in my minivan, drove as fast as she could because she was supposed to be started working in an hour. And um, she got there, ran there, was like a huge line. So she had a park like a mile away run with her camera and then she spent the rest of the day photographing Chuck Norris. So that's our story.

Scott: So, um, do you know, do you know what, um, blog content that he, that he or his team was looking at, uh, when they found you on Google and, and decided to call you or text you?

Kylee: Yeah, so it definitely wasn't romantic wedding photographer that he was looking at. Um, but I think that, I think that he just starts Logan, Utah photographer. And since we had blogs so consistently with that keyword or keywords around there and kind of optimize our blog for the, that keyword, um, we were the first phone call and I don't think he really was looking for a specific style. Obviously, that's the great thing about SEO is like, he's not really looking for a style or like their ENL chuck Norris photographer. He's not googling, um, those kinds of things. He's googling his location, which I think is awesome because if we can all get to the top of Google for our locations, the doors are open for some opportunities.

Scott: Yeah. I, I don't know what the statistic is, uh, any more. I used to know a few years ago, but like it was like the first spot, it was like 60% more chances to get a click, then the second, which was like 30% in the, you know, so, um, if you can get the first spot, there's a, there's more chances for, for a lot more leads and a lot more clients. A end as you found out even more notable clients, like somebody like Chuck Norris, um, who, you know, you don't want to mess with Chuck Norris when he says, when he's come through my phone, you know, counting my photos, you'll go take his photos. Right,

Kylee: exactly. Like, even if you have to get off the plane, if that's your only option.

Scott: Yeah. Um, so, okay. So that's great. You know, um, I, I kind of geek out on that a little bit because first photography, business, wordpress, but then martial arts as a martial arts student, somebody who actually has martial arts clients, um, you know, awesome. Yeah. So that's, that's, that's fun. Um, okay, so let's talk about, uh, something that comes up a lot. Uh, I see it a lot in Cory potters, a few of your photo's group people wanting to switch from wordpress or Squarespace to show it or, and you switched your website to show it, but your blog is on wordpress. And, uh, I know why your blog isn't wordpress could show it doesn't offer a blog. They offer wordpress as the blog, but I want to hear from you, uh, why you switched to show it, what your main reasons were and how that could be addressed on the wordpress side. Not to, you know, convince you to come back to the wordpress to the dark side. But, um, more just to educate people who are thinking about the switch, you know, uh, do you really have to go through that process or he can, can you just do it with wordpress? So, um, what was your main reasons for switching to show it?

Kylee: Okay, so there's a couple of reasons. So first of all, if you've ever been to show at United Conference, that is their main conference. I'm actually speaking at it this year on building an associate team, so that'll be fun. But great. Um, the people at show United are just like really awesome down to Earth, amazing people. And when I go to this conference, you just kind of feel like a family. Like everybody hugs. It's like a thing and I'm not really a touchy person, but you just feel like you like have your family. So I went to this conference, learned about show it. Um, and initially I had a short website in a wordpress website but years and years ago when I first was on show it like in the beginning when they weren't combined and I realized I gave up my show at site and I went solely to work press because it was more beneficial and having two websites wasn't really working cause you don't need a website and a blog, you can do a web site and a blog together.

Kylee: So I use wordpress solely for years and years and years and had a website and then when show it combined with wordpress I was like match made in heaven because I loved, I know why you're going to explain that you can do this another way but I love that you can build a website with drag and drop like features, adding your fonts, all these things that were a little more complicated when I was trying to customize the theme, like I got pretty good at like learning code, like little snippets of code and stuff like that. But when I wanted to like add a font, it like just depended on the theme or if I wanted to move things around or make things full size, each thing was different and I didn't know how to like create something with drag and drop.

Scott: Yeah. So one of the advantages of the show it a page builder is that it's cr, it's a grid list system, which is something that, um, as far as I'm aware of, only two page builders in on the wordpress side have this capability. Uh, there is, there are advantages to this is that you're not limited to sort of a grid, which is basically columns. You're not, you're not limited to, to a bunch of columns. The disadvantage though is that photographers a, once they start messing around with the grid list system, they could, they could potentially make their website look really bad. You know, you start, it's like, it's like a photographer trying to make their marketing materials in Photoshop when they're, they're good at photography when they suck at making marketing and they're suck at graphic design, you know. So, um, the same thing could happen if you start, uh, trying to overdo things when you're not a hundred percent comfortable in a grid list system. So, uh, but with that said, if you look at some of the grid list designs that is available for show it from places like tonic site shop, they're amazing. They're, they're gorgeous. Um, but again, it could be done in wordpress. So I'll get back to that, uh, anything else before we, uh, that you wanted to share about this.

Kylee: So then I also love that I could build a blog site now with the new, the new show it you can build the blog site with your show it so you can make it all plug in, which I loved that it integrated. And then I also loved just, yeah, the templates and everything were so pretty through their show at store, through tonic, through a lot of different designers. And then I also love that. Um,

Scott: okay.

Kylee: Hold on. My sister, this one in window making faces. Okay. She's dropping off her children. Okay. Okay. Let me think.

Scott: What was I saying? You also like,

Kylee: Oh yes. Um, I also love that I can easily like add pages, kind of like wordpress, but I could add pages and copy the same design and just like restart a new page and, um, just I feel like duplicating things and copying and pasting things was so much easier as far as like the design side of things.

Scott: Okay. Um, so let's start in the beginning, um, with, well first of all, do you remember what theme and Eh, you were that you were using when on wordpress side before you decided to switch to show it had a curious yeah.

Kylee: Oh, I used, uh, there were three themes that I kinda three thing companies I rotated through. Angie makes blue chick and restored three 60, I think it was what it was called. Yup. Um, so they're kind of like girly sites if you've ever looked at up. I like early things, so that's like the places I could find stuff that matched that brand.

Scott: Okay. Um, so, uh, if I, if I recall correctly and none of those have a page builder option, um, now here's the funding. The Fun thing with wordpress is wordpress now. Now as of, uh, I think it was right after Christmas, so right after December, 2018. Right? Yeah. Um, uh, it's so weird to think about that and we're already getting close to this again, but, um, so, so in December they came out with what caught what the code name was, was called Gutenberg. It's basically an brand new visual editor and

Kylee: Oh yeah, wordpress

Scott: now has the page builder built in. Um, oh, it's a grid integrated system, but there are actually some extensions that, uh, can actually make it grid list if you wanted it to be grid lists. But, um, you can actually do full page builder designs, including with templates so that you could save and reuse them on other pages, uh, all built into wordpress. You could even do it without, without added plugins now, but you could add plugins to make it, to enhance it. So if this, if your conversion was, you know, over a year ago or less than a year ago, rather, you know, um, that alone you could be doing what you're doing now. Right? Um, just it's grid versus grid list, but there's also a plugin that very popular, uh, page builder plugin called [inaudible] and this plugin, which it's, uh, there's a bunch of different page builder plugins that have been popular over the years.

Scott: Visual composer, which uh, I'm not personally a fan of, but it's quite popular. Divvy, which is probably the most popular page builder plugin available. Beaver builder, which is a very, very popular for developers. And then element or which is a really overcome a lot of the others and it's giant and it's now being used by a lot of web designers and Elementor added a grid list option into their, oh, you can either do it grid or grid lists with a, basically you would drop in an element, you drop in let's say a contact form and you'd go into the settings and you would just check off if you want it to be absolute positioning or basically free flow, like where you can put it, where you want it. Um, so now let's say for people thinking, okay, I want to go to show it because I have complete control over the design where I want things to be. Uh, now that, that, that option is there with wordpress, whether you do it with the built in page builder that called the block editor or you do it with fucking like elementary.

Kylee: So can you find themes specifically like for Elementor that help you, like with design aspects?

Scott: Yes. So element or has their own starter theme, just call I think it's called element or hello and but element or works with any theme that you want. Uh, and they have, they have a template system built in. So the free version has a bunch of templates and then the paid version gives you templates for like full site designs. So, um, and then of course there's, there's people who just like, um, like Melissa Love people who sell designs for element or for other page builders, stuff like that. Oh Wow. Yeah. So, and, and there's the ability that you could create a page and literally just copy paste or duplicate to another. Um, another page just like you can show it. Yeah. One thing that we're pressed does not have, which wordpress does have WordCamps these conferences, but they're not just for photographers. You know, they're, they're for anybody using wordpress from developers to designers to end users, uh, where show at United, he show he does have show at United. Um, so that is the big difference is the community is, is, um, not as tight as it, uh, in the wordpress side because it is. Yeah. Yeah. Um, so that's a big advantage. If you're a photographer who wants, um, that tight community built around your website and what your website does for you, then, you know, maybe show it is oh, direction to go versus wordpress. But if, you know, there's pros and cons to everything, of course.

Kylee: So does Elementor cost extra money like monthly, or is it a one time fee?

Scott: So element, or there's a free version, which is actually very powerful for a free plugin, and then there is a paid plugin that you can pay annually to get, and there's different levels of it, um, to get additional features and things like that. Uh, and it's not expensive, actually. I think, uh, I think it's like a hundred dollars a year or something like that. So it's not, not that's bad. Yeah, that's not bad. Um, and we'll see that an image of the, we're also coming out with our own stuff, um, including a, an entire, uh, turnkey photography website platform, um, built around, uh, the block editor. So we're going on something, uh, equally as easy and powerful as show it very soon. Um, awesome. Yeah, that's really cool. Um, let's see if we can squeeze in, uh, this last topic that I wanted to, um, uh, bring up.

Scott: And in the beginning of this discussion we talked about how Chuck Norris found you through your blogging. Um, could you dive a little deeper into how, uh, how you, how you got consistent and, and what the strategy was and, and um, how you, how you keep up with it. Like I used to be as consistent as you on my own personal photography site. Um, these days it's becoming harder and harder, but, um, I'm curious how you, how you wind up being able to do it. And you know, the strategy besides just the FTO, which you talked about? Of course.

Kylee: Yes. So I think that the key to having great SEO and having um, it, the blog actually working for you is to be consistent. I think that if you blog like once a year or every six months or like you blog one like one month consistently and then you drop off for six months, it's just not even really working for you as a tool because it's not doing what it needs to do to like push you to stop the Google and stuff like that. So I decided if I'm in a blog, it has to be consistent and I have to keep up with it. So in the beginning when I started blogging, you know, six years ago, three times a week, I didn't have like a ton of content. So I kind of made a pattern for myself. I would do like an educational type post one day on like on Monday, on Wednesdays I would do like a client feature and then on Fridays I'd do like a personal post so I could get at least one client a week.

Kylee: And if I could it I would go shoot like a neighbor or a friend. So I'm consistently showing up, posting, you know, client photos. And then the education ones weren't necessarily photography. Like for photographers it was like what to wear for family pictures, what you expect when you go to your session, location guides, stuff like that. Because my, at that time my market wasn't photographers, my market was clients. And what do clients want? What can I add value to their sessions? So having that consistent calendar helped me kind of figure out content and then, um, you know, be able to keep up with that schedule because if you're blogging clients three times a week, that gets hard, especially during the slower seasons or when you don't have enough content. But I think everyone can probably show one session a week. So I kept up with that.

Kylee: And now, um, my business says just like exploded from that, um, from SEO, from word of mouth. You know, once you grow like that you just grow and grow and grow and you don't stop growing. So now I actually don't do it all by myself. So every photographer that shoots the session has to write the blog posts, they have to write what the session was about and stuff. And then we have actually a member of our team that does all the collages, all the SEO, all the scheduling of the blog, and then she writes like the bright tips and the wedding tips and all those things for our brides. So I think once you get to a point where you're, you've, you know, blogged so much that it's working, you keep it up by outsourcing it.

Scott: Right. Yeah, that's good to do. Uh, you know, there, when I originally started this, this podcast, uh, I guess by the time that this episode airs is going to be about four years at this point, um, my cohost was Rachel who owned fotoskribe. Uh, and that's what she did. She, she was at a, a basically a ghost writer for photographers, which the company got acquired by shootout edit. Um, so, uh, it still exists. Um, so I completely agree that that uh, a great strategy, uh, the, you've got sort of this filler content, which is the, you know, the, this was this session and this was this wedding and you know, it's stuff that the, the pretty stuff that everybody's going to see and then you have the more strategic stuff, which is the how tos and the thing you know, what to wear and how to style and that stuff. Um, that is the stuff that's going to get you the leads more than the filler, the filler stuff. The filler is this there to fill. So,

Kylee: and it's evergreen content. So stuff that I blogged six years ago is still floating around Pinterest. I can reshare it with clients. I can send an emails. It's just like so valuable. Whereas that client stuff, it goes away after a week and you just posted the clients. So yeah, it's been, yeah, it's been great.

Scott: In fact, a strategy to potentially, I don't know if you do this, uh, now, but it's something to consider is um, SEO wise, you can actually edit the content that you posted five years ago and um, just modernize it a little bit, whether it's, you know, adding some new photos, changing some text, adding a new style, whatever, and then just change the date to now. And that is going to just help it go back up a little bit on Google because now Google is going to think it's new. Google likes the new content. Even though you're not changing the URL, you're not, you know, yapping, it's just gonna make it look fresh, not only to the people looking at it but to the so yes. Um, yeah. Um, and repenting, repenting of course. Yeah. Yeah. Um, that's something you get with wordpress, uh, by the way, and a plugin called WP to buffer pro. Make sure I put this in the show notes. Um, you can, uh, actually automate that completely. You can automate resharing your content through buffer to your social media, um, which is, which is a really nice thing. Um, so their thought was, you know, one thing you can't do and show it. Yeah. Yeah. Plugins are powerful. There's, you know, uh, you know, so, um, okay. Anything that you want to share before we close up the show?

Kylee: Um, I don't think so. Just I learned a lot about things. I mean, I know wordpress, I think there's a plugin for any everything. I'm like, Oh, I wish there was this, I searched for it and can find it. So I think, I guess my tip would be if you think wordpress is missing a feature, either ascot or search the plugins or annual fight that,

Scott: yeah, yeah. You can join the wordpress photography, uh, Facebook group that I started and asked there, there's a whole community is over 2000 people, uh, photographers that want to help other photographers do more with wordpress. So if anybody does have questions like that, you could email me direct. You can comment on this podcast episode, you can join the Facebook group and you'll get an answer that is for sure. Uh, so I want to thank you, Kylee for joining today. Uh, it's been, it's been a nice conversation. I, uh, was really looking forward to this one, so I'm glad we got it. That's fine.

Kylee: Thanks for having me. Yeah, that was super fun. So maybe if you get back to your blogging check, Norris will be in your town next week.

Scott: Yeah, yeah. Actually. So, um, eh, as a, just as a side note related to that, one of my big martial arts clients is actually a very big name in, in, in karate, just not like a movie star. Uh, but um, he actually is, um, there's a, there's a form of karate called Goji Guru, which was a Chinese and it's actually starting Okinawa with was, uh, brought to China. And then, uh, a guy from, it was in the u s military named Peter Urban. He went to China and he studied this. He was actually in China for the military. He studied, um, Goji Guru and then he came to the United States, started his own school. And my client, who is now, I think he's in his mid seventies, um, who still teaches, he was one of Peter Urban's first students. So the school that I attend, that I learned from, that I also photograph for, um, is four degrees from the original Okinawan style.

Kylee: That's amazing. That's cool. So, you know, some, some are martial arts where lt already.

Scott: Yeah, the, but, but it's the guys that you don't, it, you know, it's the guy you don't see. But, um, yeah, yeah. But anyway, it's on my website. Go to Scott wine.com and to search for a karate you'll see as a whole bunch of content with him and some of the other, um, karate guys. So, uh, you can find the show notes, uh, and where to find Kylee and to, uh, subscribe and we'll to places you can subscribe at imagely.com/podcast/ 86. Don't forget to subscribe to this show on apple podcast, stitcher, Spotify, Google play, wherever you listen to podcasts. We're there. So until next time.

]]>
clean no 30:59 Scott Wyden Kivowitz
Episode 85 – Closing Out Season 3 https://www.imagely.com/podcast/85/ Wed, 03 Jul 2019 10:45:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=44471 full 85 This is the last episode for season 3 of the WordPress Photography Podcast.

Please excuse the poor audio in this episode. I am displaced from my studio for a few weeks as it's repaired from water damage. So I recorded this episode using my headphones and cleaned it up as much as I could.

That's also why the video recording is a static image.

It's also why we are closing out season 3 early. Because it's too difficult to make quality episodes without the studio in working order.

So with that said, we appreciate all the subscribers, listeners and beyond. You're amazing and we love your support.

We look forward to educating you more and entertaining you further in season 4 come September.

If you have a request for a topic, a guest or a question, you're welcome to comment here with those. We'll be reading every single one.

If you would like to be notified when the podcast returned for season 4, click here and subscribe. We'll send you an email once it's back.

Transcription was done by Temi.com which means it's an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video.

Welcome to episode 85. Today. I am well in a way happy and sad to say that this is the last up suit of what I'm calling season three of the wordpress photography podcast. Normally we take a break in August, we take the entire month of August off and then come September, maybe around mid September we usually relaunched with a new season with new episodes and new guests and things like that. Uh, but something happened, something happened, not that Imagely but personally and basically my home studio and office is in a finished basement and I had some water damage and that put a damper on a lot of things. Right now you might notice that the audio sound so different. You've probably noticed in the last episode the whole audio does not sound very good. That is because I am in a cramped hardwood floor room, uh, in a den, a guest room in our house.

And uh, my microphone set up is not one that I can easily just move with me with a laptop. It is a professional set up and so I am using my headphones to record the audio. For this podcast. That's also why there's no video, because my camera set up for recording the episode. There's also not one that is easily movable with a laptop and uh, the desk situation I'm in right now. So, uh, that's why the audio sound weird. That's why you don't see your video. And that is why we are calling season three a little bit earlier than we would have in the past. So, um, once everything is done, this has given me the opportunity to sort of step up the game. As far as the podcast, audio quality goes. Um, I am going to be doing some better sound dampening in the home studio once, um, the damages repaired and uh, so I hope that the oil gets even better.

Les Echos, less reverb, anything like that. Um, and so with that, uh, I am going to call it, this is episode 80 85, which is also the last episode of season three. What I would like from you is a comment, go to imagely.com/podcast/ 85 and just comment with what topics you'd like to learn about in season four. What guests would you like to hear about in season four? And I will spend the entire summer preparing all of that so that once, uh, my home studio is fixed up again, I can start recording those and get them all prepared for you for season four. Come September. Uh, one final note to please comment, imagely.com/podcast/ 85 one final note is we are on the brink of launching automated Princess Element lab integration for Nextgen pro. And this is going to be huge for the photography industry. So you might hear from me one more time, even though the season is technically ending once we've launched. So I can tell you about it and I hope that you check it out once I come back and tell you about that. Um, but we are very excited about that. Very, very excited about that and I hope that you are as well. So thank you for listening. Thank you for, for subscribing wherever you subscribe. And I will see you in season four. Come September.

]]>
clean no 4:19 Scott Wyden Kivowitz
Episode 84 – Do Good, Win $5,000 https://www.imagely.com/podcast/84/ Thu, 20 Jun 2019 14:00:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=44470 full 84 Pardon the poor audio in this episode. I am displaced from my studio for a few weeks as it's repaired from water damage. So I recorded this episode using my headphones and cleaned it up as much as I could. That's also why the video recording is a static image.

You can win $5,000 for a photography project. Here is how...

We are extremely excited to launch our 7th annual Imagely Fund which offers $5,000 to one environmental and one humanitarian photographer to use toward an interesting and meaningful project.

Grant season offers our team an incredible chance to check out the amazing work of photographers around the globe. Each year we are inspired by, and learn from these photography stories. Whether it’s documenting wars or natural disasters, spotlighting injustices and inequalities, or highlighting issues in conservation, we feel incredibly honored to witness the impact that powerful imagery has to evoke positive change.

If you are interested in applying to be 2019’s Imagely Fund Fellow you will need an online portfolio (check out NextGEN Gallery) showing off your photo storytelling talents and a one-page personal statement (it will include a link to your portfolio, a short bio, a brief project description, an estimated budget, and info on any location-specific training, preparations, and partnerships). 

Our first female judge!

Applications are judged by our panel of distinguished reviewers which in 2019 include: Jim Brandenburg, Steve Winter, and Ami Vitale. The Imagely Team is immensely grateful to all of our judges (present and past) for their commitment to giving back to the photography community despite their busy schedules with projects, books, travel, and teaching.

Learn more about the fund and process here.

Transcription was done by Temi.com which means it's an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video.

Welcome to episode 84. My name is Scott Wyden Kivowitz. Today it's going to be a short episode for two reasons, uh, one of which you will hear about in episode 85. Uh, but first of all today we just want to announce the 2019 Imagely fund. This is a humanitarian and environmental photography grant. This is a $10,000 grant. It used to be 5,000, but we have raised it to 10,000 the via our offering to crib. So now instead of it being environmental or humanitarian photographer who can win the grant of $5,000, we are doing one $5,000 grant for an environmental photography project and won $5,000 grant for a humanitarian photography project. So $10,000 total. So we are excited to launch our seventh annual Imagely fund offering these two amazing grant to two amazing photography projects. Grant season offers our team an incredible chance to check out the amazing work of photographers around the world every year.

We are so inspired by and learn from these photographies stories, whether it's documentary in wars, natural disasters, spotlighting and justices and inequalities or highlighting issues in conservation, whatever it is, we feel incredibly honored to witness the impact that powerful photography has to invoke positive change doing good in the world. So if you're interested in applying to be, uh, a fellow, the Imagely fund fellow, you'll need an our portfolio showing your photography, storytelling talents. Um, you could use nextgen gallery where you could just, you could do a free Adobe spark page. We don't really care what you submit, it just has to be a, a portfolio online that we can view. We also need, um, a one page personal statement including a link to your portfolio. Of course, a short bio, a brief project description, estimated budget and in Info on any location specific training, preparations and partnerships that you have right now.

We have had amazing judges in the past, amazing judges in the past and we continue that. But I love that I can share a second. Amazing announcement with you. Applications are judged by a panel of distinguish reviewers. And in 2019 this seventh annual grant, we have Jim Brandenburg again, Steve Winter again and for the first time ever. And finally we have our first female judge and we're so happy, excited and honored to say that Amy Vitali is the first female judge of the Image League Fund. We are immensely grateful to all of our judges both present and past for their commitment to giving back to the photography community despite their busy schedules. So if you would like to learn more about the image of the fund, the process, what it takes to win and even see previous winners and runners up, including Amy Vitali who was a runner up in the past, please just go to imagely.com/fund now, you might've noticed that this episode was recorded. The audio is all different. There's no video to this. I will explain the reasoning behind that in episode 85 so for now, thank you for listening. Thank you for watching and listening on Youtube. Even though you don't see me, you're just going to sort of see the, the episode imagery, uh, with my audio still. Thank you so much. And uh, yeah, imagely.com/fund.

]]>
clean no 4:59 Scott Wyden Kivowitz
Episode 83 – Quick Saving Drafts & Reusable Blocks https://www.imagely.com/podcast/83/ Thu, 06 Jun 2019 13:10:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=43296 83 In today's episode, we wanted to share two awesome tips for speeding up your content creation workflow inside the new block editor of WordPress.

The first is the quick saving keyboard shortcut.

Normally when browsing the web if you click Control+S (PC) or Command+S (Mac) then you'll get a dialog to save the website to your computer.

What WordPress did was integrate with browsers so now when creating post or page content, clicking those keyboard shortcuts will save your content as a draft.

Using blocks in multiple places

The new block editor has something called Reusable Blocks. These allow you to use your blocks on multiple pages and posts.

In fact, you can even export and import blocks between sites.

Transcription was done by Temi.com which means it's an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video.

Welcome to episode 83 and my name is Scott Wyden Kivowitz and today I'm going to share a bunch of new uh, tips for the new block editor in WordPress. Before we dive in, I just have to say, uh, please excuse my voice. I'm getting over a cold and while I may have to pause and come back cause I'm constantly coughing. So there we go. The first cool tip I want to share with you is the way that you can save. Now typically when you go to a website and you hit something like command s or control as it's going to try and see the actual website to your desktop. Well we're pressed has done in the new block editor is this, you can type in the name of a title. So I'm going to say title example. I can create a block. I'm just going to say, okay this is a paragraph block. And then what you could do after that is you can just hit commands or control s and it's going to save it as a draft.

Okay. Is that going to save it to your computer? It's going to save it as a draft, so which means as you're typing up a new blog post, as you're creating page content, you can just hit commands or control s on windows and you can see that as a draft. How cool is it that, the other tip I want to share with you, and again this is going to be, this is gonna be a short episode cause it's really just to really cool tips is the other, the other tip is reusable blocks. Let's say that you create a block. I'm going to create a block and we're going to do a cover block and you upload an image.

Yeah, and then you have this new cover block and you say this is the okay hero section.

Yeah, you changed, you overlay color, you do what you want. With that, you can customize all that stuff. You fixed the background. If you want to fix the background where you don't fix the background, you do whatever you want to do, you can make it full width and so on. When you are done, when you have it ready, you can actually go ahead and click the little menu icon for that block and say add to reusable block and you can call it hero section and hit save. And what that's gonna do is it's going to make it so that you can then add in that block whenever you want. The water will go like this. This is another paragraph.

Okay, and then let's say you want to add the reusable block, you would go to add a new block, go down and reusable

and you have a section with the preview. You can add that and now you have your hero section. Now let's say you want to edit this. If you go to edit, this is going to edit the hero section, reasonable block globally. Blether you want to just edit it here, you can actually go to the menu item converted to a regular block and now you have that block here as a regular block that you can then edit and it, it's taking the information from the reasonable but making it editable. Just on this one page, I have one more thing I want to show you about this. If you click to add another and you'd go down to reusable and go to manage all reasonable blocks, you'll leave this page and you're going to actually in this section. Now what's really cool as you can hover over a block and export that as a JSON File.

You can see it just downloaded hero section, section dot JSON. That means I can take this block and import it to other websites. Just in the same tab. You can go import from JSON and you can drop in it that JSON file on a different site. So let's say you are creating a page, a site I know stating site, and you want to import all of those reasonable blocks that you've created onto your live site. You can do so right there, there the way that we can get to the manage reasonable blocks, you could also do so from the top right show more tools and options that you can click manage all reusable blocks. We'll take you to that same exact spot. So that wraps up episode 83 this is a short one specific to the new black editor in WordPress. If you have any questions, hit the comment button down below of the youtube video or in the show notes page at imagely.com/podcast/83 see in the next episode.

]]>
clean no 4:56 Scott Wyden Kivowitz
Episode 82 – The Perfect Google My Business Post https://www.imagely.com/podcast/82/ Thu, 23 May 2019 13:00:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=43267 Sometimes social platforms tell us exactly what they want to see. Exactly what will ensure the content is seen. What triggers the platform's algorithm show your stuff.

In this episode, we want to share exactly what Google shares that does well on Google My Business.

Please excuse my voice as I go through the tips. I've got this nasty cough that is hurting my vocal cords.

Transcription was done by Temi.com which means it's an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video.

Welcome to episode 82 my name is Scott Wyden Kivowitz and today I want to share with you, well basically three tips on improving your Google my business. Now this is the WordPress photography podcast, but as you may know, if you've been listening or watching episodes since the beginning, we don't just talk about WordPress, we talk about your online business, your online marketing efforts and social media and pretty much everything related to it. Google my business, it has become, unfortunately, he kinda this essential part of what you need to do with your social media efforts. Google created Google my business based off of Google plus pages and if you recall, there was a time where we have discussed the confusion that was Google plus Google plus pages, Google my business and Google local and so on. Basically, Google plus has shut down. It's gone as of April 1st, 2019 it has gone and what is left from what Google plus created for businesses, in particular, is Google my business.

This is where you have what's called local citations. You have this local listing on Google for your business and in this listing, you can do things like post articles, post content, you can get reviews and things like that. And what happens is if somebody searches for photographer and they're in your area or they search for a photographer in New York City or wherever you are, you will show up depending on how active you are, how, how much it go on in your website, how to optimize your Google, my business profile is and so on. You will show up and the content you post there will show up with it. So today I want to talk about the content that you post and share three tips related to that. Now, these tips are not one that I created. These are not ones that I have made up.

These are tips that Google themselves actually say. Now if you are on social platform and that social platform tells you this will work or this will work or this will work and so on, you should follow those tips because they're telling you exactly what works well in their algorithms. So the first tip I have for you today from Google is to make your posts include an attractive image to illustrate your message. Whenever you were saying in the text of your post, make sure that the image, the photograph, or the whatever image you create included with that content relates and is extremely, extremely attractive. The second tip I have for you today is a, it is to use conversational tone because Google my business is talking directly to your potential customers. They're recommending that the content you create that you, that you include in these posts also talk directly to your customers.

Whatever content you write, make sure it's conversational. You're not just talking in, in, in an advertorial way. The last tip that I have for you today is to include a call to action. Google my business. Their posts offer you the ability to include calls to action buttons, some of which can go to a website, some of which can go to your booking system, some of which can just have a quick call button. If they're on their phone and hit call, he will literally call you instantly from their phone. So those are three tips from Google directly for improving your Google my business posts. If you have any questions, if you have any thoughts, that can also help improve your Google my business posts. Just comment and let me know. This has been episode 82 of the WordPress photography podcast. You can visit the show notes at imagely.com/podcast/82. see in the next episode.

]]>
clean no 4:56 Scott Wyden Kivowitz
Episode 81 – GDPR Outside of Europe https://www.imagely.com/podcast/81/ Thu, 09 May 2019 13:30:30 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=43198 full 81 clean no 4:12 Scott Wyden Kivowitz Episode 80 – The Travel & Tour Photography Business with Kevin Wenning https://www.imagely.com/podcast/80/ Thu, 25 Apr 2019 10:50:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=42946 80 clean no 35:16 Scott Wyden Kivowitz Episode 79 – Changing Categories (and Tags) in Bulk https://www.imagely.com/podcast/79/ Thu, 11 Apr 2019 11:30:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=42912 full 79 clean no 4:25 Scott Wyden Kivowitz Episode 78 – Sensual Photos Dreamy Site with Molly Marie Keyser https://www.imagely.com/podcast/78/ Thu, 28 Mar 2019 12:40:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=42841 full 78 clean no 30:19 Scott Wyden Kivowitz Episode 77 – Block Editor Workflow Tips https://www.imagely.com/podcast/77/ Thu, 14 Mar 2019 13:00:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=42661 77 clean no 8:30 Scott Wyden Kivowitz Episode 76 – Branding Your Photography Business with Keith Stoeckeler https://www.imagely.com/podcast/76/ Thu, 28 Feb 2019 14:00:36 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=42633 76 clean no 28:26 Scott Wyden Kivowitz Episode 75 – Keyboard Shortcuts For Your WordPress Workflow https://www.imagely.com/podcast/75/ Thu, 14 Feb 2019 14:00:29 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=32284 clean no 4:08 Scott Wyden Kivowitz Episode 74 – Diagnosing Broken Previews in WordPress https://www.imagely.com/podcast/74/ Thu, 31 Jan 2019 14:00:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=40438 full 74 clean no 4:27 Scott Wyden Kivowitz Episode 73 – Massive Brand Shift w/ Mike Allebach https://www.imagely.com/podcast/73/ Thu, 17 Jan 2019 14:00:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=40439 full 73 clean no 35:34 Scott Wyden Kivowitz Episode 72 – What’s In Store For 2019? https://www.imagely.com/podcast/72/ Thu, 03 Jan 2019 14:50:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=40440 full 72 clean no 13:45 Scott Wyden Kivowitz Episode 71 – Sticky Clients, Like Glue w/ Nate Grahek https://www.imagely.com/podcast/71/ Thu, 20 Dec 2018 14:00:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=40441 full 71 clean no 59:28 Scott Wyden Kivowitz Episode 70 – Install Gutenberg Right Now https://www.imagely.com/podcast/70/ Thu, 06 Dec 2018 13:00:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=40442 full 70 clean no 8:52 Scott Wyden Kivowitz Episode 69 – Being Thankful and Thinking About 2019 https://www.imagely.com/podcast/69/ Wed, 21 Nov 2018 15:00:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=40443 full 69 clean no 4:06 Scott Wyden Kivowitz Episode 68 – Making Client Onboarding Awesome w/ Latoya Dixon Smith https://www.imagely.com/podcast/68/ Thu, 08 Nov 2018 12:00:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=40444 full 68 clean no 34:32 Scott Wyden Kivowitz Episode 67 – This Is Season 3 https://www.imagely.com/podcast/67/ Thu, 25 Oct 2018 14:00:50 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=40437 full 67 clean no 5:45 Scott Wyden Kivowitz Episode 66 – Personal Brand Photography w/ Jamie Swanson https://www.imagely.com/podcast/66/ Thu, 16 Aug 2018 11:30:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=39588 full 66 clean no 39:20 Scott Wyden Kivowitz Episode 65 – Optins & Mobile SEO https://www.imagely.com/podcast/65/ Thu, 02 Aug 2018 14:00:06 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=31832 full 65 clean no 4:05 Scott Wyden Kivowitz Episode 64 – Outsourcing Blogging & Newsletters w/ Beth Teutschmann https://www.imagely.com/podcast/64/ Thu, 19 Jul 2018 13:00:38 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=38693 full 64 clean no 39:30 Scott Wyden Kivowitz Episode 63 – SEO Bootcamp for Photographers w/ Brandon Hopper https://www.imagely.com/podcast/63/ Thu, 05 Jul 2018 13:00:09 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=39584 full 63 clean no 16:14 Scott Wyden Kivowitz Episode 62 – Is Facebook Sharing The Wrong Image? https://www.imagely.com/podcast/62/ Thu, 21 Jun 2018 13:00:10 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=39585 full 62 clean no 8:32 Scott Wyden Kivowitz Episode 61 – Important Yoast SEO Patch for a Ranking Bug https://www.imagely.com/podcast/61/ Thu, 07 Jun 2018 13:00:11 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=39586 61 clean no 8:53 Scott Wyden Kivowitz Episode 60 – Celebrating the WordPress 15th Anniversary w/ Christine Tremoulet https://www.imagely.com/podcast/60/ Thu, 24 May 2018 13:00:14 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=39587 full 60 clean no 25:18 Scott Wyden Kivowitz Episode 59 – A Rock And A Hard Place https://www.imagely.com/podcast/59/ Thu, 10 May 2018 13:20:34 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=38692 full 59 clean no 6:19 Scott Wyden Kivowitz Episode 58 – Nurturing With Personalized Videos w/ Julie Christie https://www.imagely.com/podcast/58/ Thu, 26 Apr 2018 13:00:31 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=38691 full 58 clean no 37:15 Scott Wyden Kivowitz Episode 57 – Sell With Your Photography Website w/ The Blumes https://www.imagely.com/podcast/57/ Thu, 12 Apr 2018 13:00:29 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=38690 full 57 clean no 39:38 Scott Wyden Kivowitz Episode 56 – Virtual In-Person Sales w/ Chris Scott https://www.imagely.com/podcast/56/ Thu, 29 Mar 2018 12:00:37 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=38686 full 56 clean no 42:58 Scott Wyden Kivowitz Episode 55 – A WordPress Customizer Productivity Tip https://www.imagely.com/podcast/55/ Thu, 15 Mar 2018 13:00:46 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=31489 full 55 clean no 2:28 Scott Wyden Kivowitz Episode 54 – Blogging Advice for Photographers w/ Esther de Boer https://www.imagely.com/podcast/54/ Thu, 01 Mar 2018 14:00:42 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=38688 full 54 clean no 33:54 Scott Wyden Kivowitz Episode 53 – You Need An Email List https://www.imagely.com/podcast/53/ Thu, 15 Feb 2018 14:00:45 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=38689 full 53 clean no 4:22 Scott Wyden Kivowitz Episode 52 – Image Optimization for Site Speed https://www.imagely.com/podcast/52/ Thu, 01 Feb 2018 14:00:58 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=38685 full 52 clean no 14:31 Scott Wyden Kivowitz Episode 51 – Is Content The Word of 2018? w/ Kim Doyal https://www.imagely.com/podcast/51/ Thu, 18 Jan 2018 13:00:43 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=38598 full 51 clean no 42:47 Scott Wyden Kivowitz Episode 50 – Don’t Drop The Ball https://www.imagely.com/podcast/50/ Thu, 04 Jan 2018 12:00:11 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=38488 full 50 clean no 2:15 Scott Wyden Kivowitz Episode 49 – Automating Lead & Client Nurturing w/ Mailchimp https://www.imagely.com/podcast/49/ Thu, 14 Dec 2017 12:00:56 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=38396 full 49 clean no 12:33 Scott Wyden Kivowitz Episode 48 – Street Photography Website Essentials w/ Valerie Jardin https://www.imagely.com/podcast/48/ Thu, 30 Nov 2017 12:00:58 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=38273 full 48 clean no 33:17 Scott Wyden Kivowitz Episode 47 – Elementor’s Blank Canvas Template https://www.imagely.com/podcast/47/ Thu, 16 Nov 2017 12:00:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=38084 full 47 clean no 3:03 Scott Wyden Kivowitz Episode 46 – Know Your Audience w/ Ugo Cei https://www.imagely.com/podcast/46/ Thu, 02 Nov 2017 11:00:35 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=38022 full 46 clean no 35:17 Scott Wyden Kivowitz Episode 45 – Why photographers should use push notifications https://www.imagely.com/podcast/45/ Thu, 19 Oct 2017 11:00:46 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=31464 45 clean no 4:43 Scott Wyden Kivowitz Episode 44 – One Stop Shop for Support & Maintenance w/ Brandon Hopper https://www.imagely.com/podcast/44/ Thu, 05 Oct 2017 11:00:21 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=37606 44 clean no 27:04 Scott Wyden Kivowitz Episode 43 – Finding Content Ideas Through Inspiration w/ Marc Silber https://www.imagely.com/podcast/43/ Thu, 21 Sep 2017 11:00:34 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=37568 43 clean no 40:34 Scott Wyden Kivowitz Episode 42 – Live from Out of Chicago Photography Conference w/ Charlie Clemmer https://www.imagely.com/podcast/42/ Thu, 07 Sep 2017 11:00:29 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=37401 42 clean no 20:45 Scott Wyden Kivowitz Episode 41 – The Future & Feedback https://www.imagely.com/podcast/41/ Thu, 01 Jun 2017 11:00:26 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=36926 41 clean no 10:28 Scott Wyden Kivowitz Episode 40 – WordPress Photography Q&A Volume 4 https://www.imagely.com/podcast/40/ Thu, 18 May 2017 11:00:56 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=36117 40 clean no 19:01 Scott Wyden Kivowitz Episode 39 – Expectations & Consistency In Your Branding w/ Bryan Caporicci https://www.imagely.com/podcast/39/ Thu, 04 May 2017 11:00:52 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=36116 39 clean no 37:58 Scott Wyden Kivowitz Episode 38 – Engaging Video for your Photography Website w/ Daniel Usenko https://www.imagely.com/podcast/38/ Thu, 20 Apr 2017 11:00:50 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=36115 38 clean no 39:21 Scott Wyden Kivowitz Episode 37 – Marketing Evolves So Evolve With It w/ Rosh Sillars https://www.imagely.com/podcast/37/ Thu, 06 Apr 2017 11:00:15 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=36049 37 clean no 35:42 Scott Wyden Kivowitz Episode 36 – The Importance of Branding & Consistency w/ Lena Hyde https://www.imagely.com/podcast/36/ Thu, 23 Mar 2017 11:00:27 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=35163 36 clean no 34:07 Scott Wyden Kivowitz Episode 35 – Why CoSchedule should be installed on every photography website https://www.imagely.com/podcast/35/ Thu, 09 Mar 2017 12:00:45 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=31463 35 clean no 5:05 Scott Wyden Kivowitz Episode 34 – ShootDotEdit Acquires Fotoskribe, and What It Means for Photographers https://www.imagely.com/podcast/34/ Thu, 23 Feb 2017 12:00:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=32152 34 clean no 47:59 Scott Wyden Kivowitz Episode 33 – WordPress Misconceptions & Confusions https://www.imagely.com/podcast/33/ Thu, 02 Feb 2017 12:00:20 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=34432 33 clean no 37:34 Scott Wyden Kivowitz Episode 32 – Photography SEO in 2017 w/ Corey Potter https://www.imagely.com/podcast/32/ Thu, 19 Jan 2017 12:00:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=34430 32 clean no 56:03 Scott Wyden Kivowitz Episode 31 – Photography Business Resources for 2017 https://www.imagely.com/podcast/31/ Thu, 05 Jan 2017 12:00:19 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=34431 31 clean no 48:38 Scott Wyden Kivowitz Episode 30 – WordPress Photography Q&A Volume 3 https://www.imagely.com/podcast/30/ Thu, 22 Dec 2016 12:00:03 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=32153 31 clean no 53:50 Scott Wyden Kivowitz Episode 29 – Content Management For Your Photos w/ Angela Bowman https://www.imagely.com/podcast/29/ Thu, 08 Dec 2016 12:00:20 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=32151 29 clean no 57:14 Scott Wyden Kivowitz Episode 28 – Do The Work First w/ Seshu https://www.imagely.com/podcast/28/ Thu, 24 Nov 2016 12:00:31 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=32150 28 clean no 56:10 Scott Wyden Kivowitz Episode 27 – Your Future Self Will Thank You w/ Twyla Lapointe https://www.imagely.com/podcast/27/ Thu, 10 Nov 2016 12:00:56 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=31949 27 clean no 54:14 Scott Wyden Kivowitz Episode 26 – Outsourcing Website Tasks In Your Photo Business w/ Chris Aram https://www.imagely.com/podcast/26/ Thu, 27 Oct 2016 11:00:05 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=31917 26 clean no 42:32 Scott Wyden Kivowitz Episode 25 – How to find content to blog about https://www.imagely.com/podcast/25/ Thu, 13 Oct 2016 11:00:46 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=31462 25 clean no 2:33 Scott Wyden Kivowitz Episode 24 – Start Slow To Build The Skill w/ Nathan Ellering of CoSchedule https://www.imagely.com/podcast/24/ Thu, 29 Sep 2016 11:00:27 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=31470 24 clean no 49:13 Scott Wyden Kivowitz Episode 23 – Add A Narrative To The Image w/ Don Komarechka https://www.imagely.com/podcast/23/ Thu, 15 Sep 2016 11:00:13 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=29844 23 clean no 48:15 Scott Wyden Kivowitz Episode 22 – Remove Business Paralysis, Be Persistent, Be Unique & Work Hard w/ Jasser Abu-Giemi https://www.imagely.com/podcast/22/ Thu, 01 Sep 2016 11:00:50 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=29843 22 clean no 45:51 Scott Wyden Kivowitz Episode 21 – Keep Them Coming Back To Your Site w/ Nancy Nardi https://www.imagely.com/podcast/21/ Thu, 18 Aug 2016 11:00:24 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=29641 21 clean no 43:01 Scott Wyden Kivowitz Episode 20 – WordPress Photography Q&A Volume 2 https://www.imagely.com/podcast/20/ Thu, 04 Aug 2016 11:00:29 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=29311 20 clean no 55:09 Scott Wyden Kivowitz Episode 19 – Building A Photography Resource & Community w/ A.D. Wheeler https://www.imagely.com/podcast/19/ Thu, 21 Jul 2016 11:00:53 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=28791 19 clean no 56:44 Scott Wyden Kivowitz Episode 18 – Some Things Are Simpler With Page Builders w/ Robby McCullough https://www.imagely.com/podcast/18/ Thu, 07 Jul 2016 11:00:22 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=28351 18 clean no 57:15 Scott Wyden Kivowitz Episode 17 – Outsourcing, Work Life Balance & The 3 To 1 w/ Rachel Brenke https://www.imagely.com/podcast/17/ Thu, 23 Jun 2016 11:00:59 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=28046 17 clean no 46:00 Scott Wyden Kivowitz Episode 16 – Don’t Be Lackadaisical About Your Security w/ Brian Matiash https://www.imagely.com/podcast/16/ Thu, 09 Jun 2016 11:00:51 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=28045 16 clean no 59:29 Scott Wyden Kivowitz Episode 15 – Stop Slowing Down Your Site With Huge Images, Or Too Many w/ Mark Allen https://www.imagely.com/podcast/15/ Thu, 26 May 2016 11:00:10 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=27730 15 clean no 47:45 Scott Wyden Kivowitz Episode 14 – Think About Your Content First w/ Aaron Hockley https://www.imagely.com/podcast/14/ Thu, 12 May 2016 11:00:00 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=27673 14 clean no 50:50 Scott Wyden Kivowitz Episode 13 – Goodbye Squarespace Hello WordPress w/ Anna Sawin https://www.imagely.com/podcast/13/ Thu, 28 Apr 2016 11:00:26 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=27672 13 clean no 47:56 Scott Wyden Kivowitz Episode 12 – Be A Meticulous Entrepreneur w/ Colby Brown https://www.imagely.com/podcast/12/ Thu, 14 Apr 2016 11:00:07 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=27416 12 clean no 45:05 Scott Wyden Kivowitz Episode 11 – Content That Travels With You w/ Andrew Funderburg https://www.imagely.com/podcast/11/ Thu, 31 Mar 2016 11:00:44 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=26189 11 clean no 47:04 Scott Wyden Kivowitz Episode 10 – WordPress Photography Q&A Volume 1 https://www.imagely.com/podcast/10/ Thu, 17 Mar 2016 11:00:57 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=22681 10 clean no 50:57 Scott Wyden Kivowitz Episode 9 – Keep Refining, It’s A Constant Process w/ Chamira Young https://www.imagely.com/podcast/9/ Thu, 03 Mar 2016 12:00:05 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=22475 9 clean no 42:13 Scott Wyden Kivowitz Episode 8 – Just Do It And Fail Through It w/ Blake Rudis https://www.imagely.com/podcast/8/ Thu, 18 Feb 2016 14:00:57 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=22449 8 clean no 54:05 Scott Wyden Kivowitz Episode 7 – The 80/20 Rule In Photography And Websites w/ Jake McCluskey https://www.imagely.com/podcast/7/ Thu, 04 Feb 2016 14:00:44 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=22240 7 clean no 42:05 Scott Wyden Kivowitz Episode 6 – Website Structure & Content Marketing w/ Bryan Caporicci https://www.imagely.com/podcast/6/ Thu, 21 Jan 2016 14:00:13 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=22416 6 clean no 53:56 Scott Wyden Kivowitz Episode 5 – Wedding Photographer Websites on WordPress w/ The Youngrens https://www.imagely.com/podcast/5/ Thu, 14 Jan 2016 14:00:24 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=22232 5 clean no 44:33 Scott Wyden Kivowitz Episode 4 – Outsourcing In A Photography Business w/ Jared Bauman https://www.imagely.com/podcast/4/ Thu, 24 Dec 2015 15:00:17 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=22062 4 clean no 42:41 Scott Wyden Kivowitz Episode 3 – WordPress is 25% of Websites, Yet Squarespace? w/ Tamara Lackey https://www.imagely.com/podcast/3/ Thu, 17 Dec 2015 15:00:13 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=21861 3 clean no 58:37 Scott Wyden Kivowitz Episode 2 – Photographer to Full Time Blogger & Consultant w/ Christine Tremoulet https://www.imagely.com/podcast/2/ Thu, 10 Dec 2015 15:00:48 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=21947 Ambassador 2 clean no 56:38 Scott Wyden Kivowitz Episode 1 – The WordPress Photography Podcast https://www.imagely.com/podcast/1/ Thu, 03 Dec 2015 15:00:22 +0000 Scott Wyden Kivowitz https://www.imagely.com/?post_type=podcast&p=21948 Ambassador 1 clean no 34:57 Scott Wyden Kivowitz