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Two people handing over a cardboard parcel, with the title NEW in Imagely: Print Orders Now Ship to the EU and UK

NEW in Imagely: Print Orders Now Ship to the EU and UK

Written By: author avatar Mariona Torrent Pi
author avatar Mariona Torrent Pi
Mariona is a Growth Specialist at Imagely, where she helps photographers get their work online and found in search. She has been writing about marketing and WordPress for over four years, and came to it from an advertising agency in Barcelona.
    

A booking lands from a couple who met in Chicago and are getting married back in Dublin. You shoot it, you build the gallery, and they pick eight prints for parents on both sides of the Atlantic. Then you get to the checkout and remember that the print order will only ship inside North America, so half that list turns into exported files and an apology. Not anymore.

International Shipping: Print Orders Now Reach 28 More Countries

Print orders placed through your galleries can now ship to the EU-27 and the United Kingdom, across every print category. Together with the US and Canada, that is 28 more countries where a client picks a size, pays on your site, and the print arrives at their door without you touching a single file.

Nothing changes in how you work. Your galleries, your pricelists and your payment setup stay exactly as they are. Orders still go through us to White House Custom Color, the lab prints them, and now they can ship to an address in Dublin as easily as one in Denver. Printing and shipping stay handled for you, with no extra work and no extra fees on your side.

Everything still runs from the same place: Imagely > eCommerce > General Info > PrintLab Integration, where the card that covers your print costs is already on file.

The PrintLab Integration tab in Imagely's E-commerce Store Setup, confirming a valid credit card is on file for print lab orders

Two things worth knowing before you switch it on. Import duties are the recipient’s responsibility, and there is a notice at checkout that says so, which is better than a client discovering it from a courier. And shipping is priced per print category plus a percentage of the item cost, so a wallet-sized print and a framed enlargement are not charged the same way.

What This Changes for Your Business

Your client list almost certainly crosses a border somewhere. The couple who moved abroad, the family with grandparents in Cork, the commercial client with an office in Berlin. Every one of those used to turn into the same awkward conversation about exporting files and finding a local lab, usually at the exact moment the client was most ready to buy. Now the album can go to Ohio while the enlargement goes to Dublin, from one gallery and one checkout.

And if you are based in Europe or the UK yourself, this is the part that changes everything. Automated print fulfilment was effectively out of reach, not because you could not set it up, but because the only place it could deliver was North America. Your own clients, in your own city, could not receive a print. Now they can.

Either way it changes what you can say on a sales call. Print sales are often the difference between a session fee and a real order, and “yes, we can ship that to them” is a much better answer than an apology.

Live Lab Status: See Where Every Order Actually Is

Selling a print is one thing. Knowing it is actually being printed is another. Under Imagely > eCommerce > Orders, every order now carries its lab state alongside its payment status, so you are not guessing and you are not emailing anyone to find out.

The lab reads back in plain words: Processing while the order is being prepared, Submitted once the lab has it, Cancelled if it was stopped, or a card confirmation link when a payment needs a second look before anything goes further.

The Orders screen in Imagely, showing each order's payment status with the print lab state and a Resubmit to lab link beside it

When a Submission Does Not Go Through

Occasionally a submission does not reach the lab. When that happens the order now carries a Resubmit to lab action, so you can send it again from the same screen you spotted it on.

That is a small button doing a big job. A failed submission is now something you can see and fix on the spot, rather than something you find out about later.

Get Started with International Print Orders Today

Both of these are part of print fulfillment, available on Pro plans and above. One thing to check before anything else: this runs on a new print service, so you need to be on the latest version of the plugin. The previous integration has already been switched off, which means that if you are on an older version your print orders are not reaching the lab at all right now. Updating is what turns them back on.

Once you are updated, open your Orders screen and it is all there. And if you have been quietly leaving your overseas clients out of your print pricing, or leaving prints off your offer altogether, this is the release that changes the answer.

It is worth spending ten minutes on your pricelists before you tell anyone. A pricelist you set up for a US-only audience was probably built around what felt sellable at the time, and the sizes and products you skipped are worth a second look now that the people ordering them might be somewhere else entirely. The pricelist applies to a whole gallery in one click, so this is a quick pass rather than a project.

Then say it out loud somewhere your clients will see it. Most people assume prints ship locally or not at all, and they will not ask. A line on your gallery page or in the email you send when a gallery goes live is usually enough to turn a download into an order.

Sell Prints to Clients in 28 More Countries

Want to get more out of selling your work? These guides cover pricing, proofing and the print side of a photography business.

Keep exploring guides, photography tips, and product updates on the Imagely blog.

Disclosure: Our content is reader-supported. This means if you click on some of our links, then we may earn a commission. See how NextGEN Gallery is funded, why it matters, and how you can support us.

author avatar
Mariona Torrent Pi Growth Specialist
Mariona is a Growth Specialist at Imagely, where she helps photographers get their work online and found in search. She has been writing about marketing and WordPress for over four years, and came to it from an advertising agency in Barcelona.

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