You spend hours on your galleries — choosing the right images, arranging them just so, getting the order exactly right.
But once you publish, you’re flying blind. Which gallery gets the most views? Which photos actually get clicked? Which images drive print sales?
Imagely’s new Google Analytics 4 integration answers all of it automatically, with no code and no custom event setup required.
See What Visitors Actually Do Inside Your Galleries
The Google Analytics Addon connects your Imagely galleries directly to your GA4 property. Enter your Measurement ID, choose which events to track, and save.
That’s it — gallery views, image clicks, downloads, and eCommerce events start flowing into Google Analytics automatically, with no developer needed and no custom event code to write.
How to Set It Up
Head to Imagely → Features in your WordPress dashboard, find the Google Analytics Addon, and click Activate.
Once it’s active, navigate to Imagely → Settings → Integrations, where you’ll see the Google Analytics card waiting for you.
Click the small arrow in the Google Analytics panel to expand its settings.
You’ll need your GA4 Measurement ID. This looks like G-XXXXXXXXXX and lives in your GA4 account under Admin → Data Streams.
Don’t have GA4 on your WordPress site yet? MonsterInsights is the easiest way to connect it — no code, no manual tag setup required.
Simply paste it in, then toggle on the events you want to track: gallery views, image clicks, image downloads, add to cart, and purchases.
Once you toggle each switch, you should see a small green pop-up in the upper right-hand corner of your screen, confirming that you’ve successfully enabled tracking for that event.
After that, your galleries start sending data to Google Analytics.
What Gets Tracked
- Gallery Views. Every time a visitor loads one of your galleries, an event fires in GA4. You’ll see which galleries attract the most traffic — whether that’s your wedding portfolio, your landscape work, or your client proofing galleries.
- Image Clicks. Every click on an individual image fires an event with the image name and the gallery it came from. Pull up your GA4 Events report and see exactly which photos capture attention — and which ones get scrolled right past.
- Image Downloads. When a visitor downloads an image, Imagely tracks which file they saved and which gallery it came from. If you offer free downloads or run a stock section on your site, this tells you exactly what your audience values.
- eCcommerce Events. If you sell prints or digital downloads through Imagely, standard GA4 eCommerce events fire automatically — add to cart, purchase, and full transaction details. These show up in GA4’s Monetization reports, so you can see which images drive the most revenue and where visitors drop off in your checkout flow.
Get Started with Google Analytics Tracking
Google Analytics tracking is available on Imagely Pro and Ultra plans. Update to the latest version and head to Settings → Integrations → Google Analytics to get started.
Ready to See What Your Gallery Visitors Are Really Doing?
Google Analytics tracking is included in Imagely Pro and Ultra. If you’re not on Imagely yet, get started today.
Did this help you understand how your gallery visitors engage with your work? Let us know in the comments below! For more tips on growing your photography website, check out these guides:
- NEW in Imagely: Video Galleries + TikTok & Dribbble Integration
- [BIG NEWS] Keep Visitors Engaged with NEW Gallery Animations!
- Why To Use Google Tag Manager & How To Set It Up
- How to Start Selling Photography Prints with Automated Fulfillment
- How to Set Up a Client Gallery for Online Proofing in WordPress
For more photography tips and WordPress tutorials, check out our blog.
